Integrated Marketing Communications Manager at Blackmore_Career_Site_New

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

02 Apr, 26

Salary

0.0

Posted On

02 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Integrated Marketing Communications, Brand Management, Digital Campaigns, E-commerce, Storytelling, Digital Analytics, KOL Collaborations, Content Planning, Communication Skills, Problem Solving, Fluency in Mandarin, Fluency in English, FMCG Experience, Health Industry Knowledge, Social Media Marketing, Campaign Performance Reporting

Industry

Wellness and Fitness Services

Description

Blackmores (www.blackmores.com.au) is Australia’s No.1 vitamin and dietary supplements brand with a legacy of over 90 years and is a publicly listed company employing 1250 people in 11 markets across Asia-Pacific. Headquartered in Australia, Blackmores has its international headquarter in Singapore, a health Innovation Centre in Shanghai, and a state-of-the-art manufacturing facility in Australia. Purpose of role: The IMC Manager is accountable for creating a unified brand voice and driving brand awareness, engagement, and consideration through integrated inbound and outbound media campaigns, measured by improvements in brand awareness, engagement, campaign effectiveness, and content performance. Responsibilities include: MC Strategy & Planning Develop with CGP teams the total brand and product range-level IMC campaign plans that are aligned with brand positioning, innovation pipelines/ product portfolio focus and business objectives. Works across paid & owned media, inbound & outbound touchpoints, integrating brand, digital and social (KOL) marketing. Work with CGP teams and content agencies to deliver a unified brand story, translating total brand narrative and product benefits into compelling storytelling that builds trust consistently across all touchpoints (Red, Douyin, Wechat, Tmall, JD, etc). Disciplined campaign performance reporting, with key insights to improve Blackmores’ content, reflected in QBRs Work closely with eCommerce, CGP teams and Media to bridge awareness and conversion KOL/ KOC Collaborations Manage KOL/ KOC collaborations, content planning and any PR activations to drive consumer trust Key Performance Indicators Engagement indices/ Share of Engagement in RED and Tiktok, Campaign delivery and consistency, “Brand I trust” equity score Who are you? Bachelor's degree in Marketing, Business, or a related field. 8-10 yrs’ experience in brand and marketing communication in FMCG, with at least 4 years’ experience in communications. Skincare/beauty, Health industry experience a plus Proven track record of managing digital campaigns for digital and e-commerce platforms (Red, Tmall, JD, Douyin) Strong knowledge of China’s fast evolving digital and influencer ecosystem across Douyin, RED, Wechat, Bilibili Communication and storytelling skills Skilled in digital analytics Understanding of KOL/ KOC collaborations and working with agencies Experience with offline media a plus Thrives in a fast-paced, complex, and ambiguous environment. Results-oriented, proactive, and possesses strong problem-solving skills. Fluency in Mandarin Chinese and English (written and spoken) is essential. Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated.

Responsibilities

The IMC Manager is responsible for developing integrated marketing communications campaign plans that align with brand positioning and business objectives. This includes managing KOL collaborations and ensuring consistent brand storytelling across various media channels.