Integrated Marketing Intern (Summer) at AARP

Washington, District of Columbia, United States -

Full Time

Start Date

Immediate

Expiry Date

22 Apr, 26

Salary

18.0

Posted On

22 Jan, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Consumer Behavior, Data Analysis, Email Marketing, Social Media, Programmatic Planning, Research, Marketing Strategy, Collaboration, Creative Thinking, Project Management, Microsoft Office, Adaptability, Self-Starter, Consumer Experience, Testing

Industry

Non-profit Organizations

Description

Overview AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin. AARP’s Integrated Marketing team serves as an internal strategic marketing partner to Enterprise Social Impact and Member Value efforts across the Enterprise. Integrated Marketing develops and delivers comprehensive, omni-channel marketing strategies and journeys to support key programs and cross-Association initiatives. The Integrated Marketing team is seeking a star intern for summer 2026. If you are passionate about consumer behavior and interested in digital marketing, emerging consumer trends, and how AARP markets its social impact offerings to its members and prospects, this internship is for you. You will assist with various projects and assignments that will expose you to the skills and experience necessary to design, execute, and analyze complex, highly strategic, multi-channel digital marketing programs in a large, complex, social mission-driven organization. This paid internship will begin in Summer 2026 and may continue through August. Responsibilities Support the marketing of AARP’s social impact initiatives by assisting team members on marketing strategy, messaging, targeting, testing, and/or execution of projects Apply strategic, analytical, and creative thinking to help promote social impact resources to consumers within a holistic relationship that leads the consumer to a deeper relationship with AARP Tasks could include, but not be limited to, consumer journey development, email, social media & programmatic planning/development, workflow initiation, working with creative agencies, research, and marketing analysis Participate in group meetings and strategy discussions, collaborate on tactics, share insights/findings, and engage in a support role for various marketing activities across the team Qualifications The ideal candidate will be enrolled in a degree program at an accredited college or university, be considered a rising undergraduate junior or senior, and remain academically enrolled throughout the internship Pursuing a degree in marketing or a related field Interest, experience, and/or relevant coursework in digital marketing, consumer experience, data science, and/or psychology Should be curious about consumer behaviors and trends, and keenly interested in reviewing marketing performance via established Tableau dashboards Excellent collaboration skills/team player, as well as the ability to work independently Must be a self-starter and adaptable, with the ability to work under tight deadlines Ability to manage multiple projects, anticipate project needs, and discern work priorities Technical proficiency in Microsoft Office programs AARP will not sponsor an employment visa for this position at this time. Additional Requirements Regular and reliable job attendance Exhibit respect and understanding of others to maintain professional relationships In office/open office environment with the ability to work effectively surrounded by moderate noise Hybrid Work Environment AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories. Compensation and Benefits The hourly range is $18 for undergraduates, $21 for graduate students, and $28 for Ph.D. candidates. Internships are non-exempt positions and are not eligible for employee benefits. Equal Employment Opportunity AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

Responsibilities

The intern will support the marketing of AARP’s social impact initiatives by assisting with marketing strategy, messaging, and execution of projects. Tasks may include consumer journey development, email and social media planning, and marketing analysis.