At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
Lyft’s Marketing & Communications team is building an iconic brand, with teams focused on every stage of the marketing funnel and across every function. From Product Marketing to Executive Communications and everything in between, our team is at the forefront of bringing new products and features to market and giving riders and drivers a reason to choose Lyft everyday.
Lyft is looking for a data-driven, passionate, and collaborative Marketer to join our Marketing team as an Integrated Marketing Manager. In this role, you will lead cross-functional teams in developing and executing diverse marketing campaigns, managing creative development, overseeing daily operations and budgets, executing broad initiatives across digital and traditional media, and driving performance reporting to innovate Lyft’s marketing strategy.

EXPERIENCE:

• 5+ years relevant work experience in marketing, with proven ability to manage large-scale marketing campaigns.
• Background working with traditional and digital media
• Experience operating within complex organizations with many stakeholders, ideally including decentralized HQ/field marketing dynamics
• Excellent project management skills and strong attention to detail with the capability to work on multiple campaigns/priorities simultaneously
• Outstanding communication and ability to problem solve with minimal guidance in a fast-paced, deadline-driven, and team-oriented environment
• Understanding of KPIs and campaign performance metrics across marketing channel

• Lead cross-functional teams to concept and execute marketing programs (e.g. brand/social campaigns, experiential marketing, partnership activations)
• Work with our internal creative team and agency partners to manage creative development
• Manage day-to-day campaign operations (e.g. business affair processes, budget management, legal approvals, internal/external stakeholder reviews)
• Develop go-to-market strategy and executional plan for marketing programs
• Manage all aspects of broad awareness campaigns, including digital, video, out-of-home and radio
• Own performance reporting in coordination with internal media team and agencies
• Keep a pulse on industry and cultural trends that impact the media space in order to keep Lyft’s strategy smart and innovative