Integrated Marketing Manager (Maternity Cover) - 6 Months Contract at VT Markets

Singapore, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

08 Jul, 26

Salary

0.0

Posted On

09 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Campaign management, Promotions management, Project management, Data analysis, Stakeholder management, Marketing operations, CRM, Marketing automation, Performance tracking, Digital campaign workflows, Financial promotions, Strategic planning, A/B testing, Reporting, Communication skills

Industry

Financial Services

Description

1. About Us VT Markets is an award-winning multi-asset brokerage trusted by over 3 million traders in over 160 countries with 480 employees - and growing. Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instructions, ultra-low spreads, and lightning-fast execution. We are committed to providing excellent customer service and empowering modern trades to seize market opportunities. Our platform allows traders to trade anytime, anywhere, supporting them in their journey to build a safe financial future. 2. Your Role in VT Markets The Manager, Integrated Marketing – Promotions is responsible for planning, execution and optimization of promotional campaigns that drive user acquisition, activation, deposits, and trading activity.This role focuses on translating strategy into high-performing campaigns, ensuring efficient rollout, strong performance tracking, and continuous optimization across global and regional markets. 3. Key Responsibilities: Campaign Planning & Execution * Develop compelling promotional mechanics that drive user action while maintaining profitability * Localize campaign strategies to suit regional market needs * Plan and execute end-to-end promotional campaigns, including: * Deposit bonuses * Trading incentives * Competitions and seasonal campaigns * Ensure campaigns are launched on time, with accurate setup and clear user journeys * Coordinate campaign assets, landing pages, and communication across channels * Work closely with Compliance, Legal, and Risk to ensure all campaigns and promotions meet regulatory and internal guidelines. * Ensure T&Cs, eligibility rules, operational flows, and edge cases are clearly defined and communicated to internal teams. * Implement and maintain standard operating procedures (SOPs) for different promotion types and campaign formats. Campaign Optimization & Performance * Partner with MarTech/Data teams to ensure robust tracking, tagging, and attribution are in place for all campaigns and promotions. * Monitor campaign and promotion performance dashboards (e.g. sign-ups, funded accounts, trading volume, redemption, cost, ROI) and flag issues early. * Support post-campaign reviews with structured performance summaries, insights, and recommendations for optimization. * Maintain a campaign & promotions performance library, documenting what worked, what didn’t, and best practices for reuse. * Identify performance gaps and implement optimization strategies (targeting, mechanics, incentives) * Conduct A/B testing to improve campaign effectiveness Cross-functional Coordination * Act as a central coordination point between Marketing, Sales, Product, Operations, Compliance, and Customer Support for campaigns and promotions. * Ensure internal teams are aligned on timelines, mechanics, risk considerations, and client impact before launch. * Support internal communication and training on new promotion types, mechanics, rules, and processes so teams understand how to position and support them. * Ensure seamless execution across all touchpoints Operational Management * Manage campaign setup, QA, and execution processes * Maintain campaign calendars and timelines across markets * Ensure compliance with internal policies and regulatory requirements (especially in financial promotions) Reporting & Insights * Prepare post-campaign analysis and reporting * Provide actionable insights to improve future campaigns * Maintain dashboards and reporting templates for ongoing performance tracking 4. What Success Looks Like * Smooth, error-free campaign execution across multiple markets * Consistent delivery of high-performing campaigns that drive deposits and trading activity * Improved campaign efficiency and ROI over time * Strong collaboration across teams to deliver integrated marketing outcomes 5. What Makes You a Great Fit Experience * At least 4 years of experience in marketing operations, campaign management, or promotions management, preferably in brokerage, fintech, or financial services. * Strong understanding of digital campaign workflows and promotional mechanics (bonuses, rebates, contests, referrals, etc.). * Experience managing multiple concurrent campaigns and promos with complex stakeholder environments. * Familiarity with MarTech and ops tools (CRM/ESP, automation platforms, project management tools, analytics/reporting tools). * High attention to detail with strong organizational and project management skills. * Comfortable working with data and dashboards to monitor performance and support decisions. * Excellent communication and stakeholder management skills, able to coordinate across global, regional and local teams. Skills & CompetenciesCore Competencies * Strong execution and project management skills * Data-driven mindset with analytical capabilities * Understanding of promotional mechanics and user incentives Functional Skills * Campaign tracking and reporting tools * CRM and marketing automation platforms * Basic understanding of trading/CFD user behavior Soft Skills * Strong attention to detail and operational rigor * Ability to manage multiple campaigns simultaneously * Good stakeholder management and communication skills * Proactive problem-solving mindset 5. What We Offer As official partners of Newcastle United F.C., VT Markets aspire to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. Here, collaboration and intrapreunership is incentived and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualised roles. You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries. 6. Your journey after applying * Screening with our talent acquisition partner * First round interview with the hiring manager * Second round interview with the department head

Responsibilities

The Integrated Marketing Manager is responsible for planning, executing, and optimizing promotional campaigns to drive user acquisition, deposits, and trading activity. This role involves coordinating across multiple departments to ensure campaigns meet regulatory guidelines and performance targets.