Integrated Marketing Manager at Yamamotoyama USA

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Full Time

Start Date

Immediate

Expiry Date

13 Apr, 26

Salary

130000.0

Posted On

13 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Integrated Marketing, Brand Marketing, Shopper Marketing, Social Media, Omnichannel Campaign Management, Project Management, Communication, Presentation, Storytelling, Creative Agencies, Media Teams, Paid Media, Influencer Marketing, Retail Media, Shopper Marketing Ecosystems, Food, Beverage

Industry

Food and Beverage Services

Description

Job Details Position Type: Full Time Education Level: 4 Year Degree Salary Range: $115,000.00 - $130,000.00 Salary/year Job Shift: Any Who are we Yamamotoyama U.S.A. stands as a testament to the art of traditional Japanese green tea and nori seaweed products, upholding a commitment to unparalleled quality since 1690. Our culture is enriched by diverse backgrounds, all striving to find their unique voice in a harmonious blend. This spirit of unity in diversity extends to our portfolio, which includes the globally recognized Stash Tea Company, offering an expansive array of premium teas. In addition, we proudly present Ujido, a brand deeply rooted in the art and tradition of Japanese Matcha. Our dedication to excellence is not just in our products, but in the mosaic of voices that shape our legacy. We Encourage You to Apply: We understand that not everyone fits perfectly into a list of qualifications. If you are passionate about this role, our product, and our history, we encourage you to apply even if you don't meet all the listed requirements. We value diverse experiences and are committed to creating an inclusive environment where everyone can thrive. Purpose of the Role: The Integrated Marketing Manager is responsible for turning brand strategies into cohesive, cross-channel execution. This role sits at the intersection of brand, social, digital, shopper, and creative—ensuring every consumer touchpoint works together seamlessly. You’ll partner closely with Brand Managers, Creative, Sales, external agencies, and other cross-functional teams to execute marketing programs that drive awareness, trial, and conversion across core products, innovation, and seasonal initiatives. This is a highly visible role ideal for a proactive marketer who thrives in fast-paced CPG environments and can balance strategic thinking with hands-on execution. Key Responsibilities Integrated Campaign Development & Execution Lead development and execution of integrated marketing campaigns across paid media, social, influencer, email, PR, retail media, and shopper channels. Build and maintain annual marketing calendars to ensure alignment across brand, sales, digital, and retail partners. Translate strategy into actionable briefs, creative toolkits, messaging frameworks, and activation assets. Ensure all consumer touchpoints reflect brand guidelines and deliver a cohesive experience. Cross-Functional Leadership Partner closely with Brand Managers to operationalize brand and innovation strategies. Collaborate with Sales to develop and execute retailer-specific programs for Walmart, Kroger, Albertsons, Amazon, and key regional accounts. Work with Creative, Digital, and eComm teams to ensure consistent content and messaging across channels. Agency & Partner Management Manage day-to-day relationships with creative, media, influencer, and PR agencies. Own campaign timelines, deliverables, budgets and cross-functional alignment. Review agency output to ensure strategic alignment and high-quality execution. Content & Digital Activation Support content strategy, development and execution across social media (instagram, FB, TikTok), influencer, digital shelf, and retail media. Guide asset creation for PDPs, Amazon, TikTok Shop, and retailer platforms. Identify opportunities to elevate storytelling across digital channels. Shopper & Retail Activation Support retailer-focused online and in-store shopper marketing programs, including coupons, POS materials, seasonal promotions, and launches. Develop sell-in decks, activation recaps, and customer-facing materials. Insights, Reporting & Optimization Track, measure, and analyze campaign performance of campaigns. Create recaps and insights that inform future planning and optimize ROI. Monitor consumer trends, category dynamics, and competitive activity to identify opportunities. Qualifications Qualifications 4–7+ years of experience in integrated marketing, brand marketing, shopper marketing, social media and omnichannel campaign management within CPG, beverage, or natural products. Demonstrated success managing cross-channel campaigns. Strong project management and organizational skills; ability to manage multiple workstreams simultaneously. Excellent communication, presentation, and storytelling abilities. Experience working with creative agencies, media teams, and diverse internal stakeholders. Strong understanding of paid media, social, influencer, retail media, and shopper marketing ecosystems. Passion for food, beverage, or wellness categories is a plus. Physical Requirements: For the role of Executive Administrative Assistant, the physical requirements are generally minimal due to the office-based nature of the job. However, some physical demands may include: Regularly required to sit for extended periods. Frequently required to use a computer, including typing and viewing a monitor. Regularly required to talk and/or listen in conversations with customers and team members, both in-person and over the phone. Occasionally may need to lift and move small office supplies, up to 25 lbs. Occasional travel may be required for trade shows or meetings, which could involve standing for long periods, walking long distances, and transporting light materials. Good manual dexterity for the use of common office equipment such as computer keyboards, monitors, copiers, and scanners. Note: The above physical requirements are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The annual pay range for this full-time position is $115,000 - $130,000. Our pay ranges are guided by the discipline, level, and experience required. Within the range, individual pay may vary based on additional factors, including your specific location, desired skills/ technical competency, relevant experience, and advanced education/ training. Benefits include Medical, Dental, Vision, Life, AD&D, LTD, EAP, Health & Wellness, Vacation Accrual, and 401(k) with Safe Harbor Contribution. In addition, we offer our employees discounts on our product, tuition reimbursement, continuing education support, and more! Yamamotoyama USA / Stash Tea Company is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Responsibilities

The Integrated Marketing Manager is responsible for developing and executing integrated marketing campaigns across various channels. This role involves collaborating with cross-functional teams to ensure cohesive brand messaging and effective consumer engagement.