ABOUT DRAFTKINGS

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

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We know finding a new job can be intimidating. Don’t let imposter syndrome stop you from applying! Even if you don’t think you tick off every box in this job description, we’d still love for you to apply or join our Talent Community.
DraftKings is proud to be an equal-opportunity employer. We do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.
JR1238

• Contribute to the development and execution of integrated marketing campaigns for the Jackpocket Lottery app, with a focus on increasing engagement and driving user activation.
• Partner with Growth Marketing, Product, CRM, RevOps, Partnerships, and Creative teams to ensure alignment and bring consumer-centric marketing solutions to life.
• Develop compelling marketing and creative briefs that guide internal teams and external agencies toward impactful, on-brand campaigns.
• Leverage data to inform storytelling and campaign strategies, translating complex metrics into actionable insights and clear recommendations.
• Support project planning and execution by organizing cross-functional campaign kickoffs, managing timelines, and enabling go-to-market excellence through marketing toolkits.
• Ensure marketing campaigns adhere to compliance regulations and reflect a high-quality customer experience across all touchpoints.
• Help shape the long-term vision for integrated marketing within the Lottery business by identifying new opportunities and contributing to process improvements.