Integrated Marketing Specialist, Lifestyle, HOKA at Deckers Brands

Tokyo, , Japan -

Full Time

Start Date

Immediate

Expiry Date

20 Apr, 26

Salary

0.0

Posted On

20 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Integrated Marketing, Campaign Management, Creative Development, Digital Marketing, Brand Guidelines, Project Management, Communication Skills, Interpersonal Skills, Problem Solving, Organizational Skills, Team Collaboration, Content Production, Asset Management, Fashion Industry Knowledge, Agency Management, Japanese Language Proficiency

Industry

Retail Apparel and Fashion

Description

50% Seasonal integrated marketing campaigns for Lifestyle category stories Under the guidance of the Integrated Marketing Manager, develop campaign strategies and manage the creative development of seasonal brand and product integrated campaigns based on the annual brand marketing objectives, ensuring the creative work is on-brand, strategically focused and locally relevant. Work with all channel marketing members to transforming strategic initiatives into a comprehensive integrated marketing plan. Lead the local creative development and implementation work across all physical and digital channels, including but not limited to digital ad, OOH, film, text etc. 25% Creative asset management Lead the development of locally produced and globally adapted creative assets from agency briefing, content production to delivery ensuring all deliverables are on brief, delivered on time and meet the highest creative standards. 15% Brand guardian Responsible for ensuring global and local brand guidelines are created and met across all consumer messaging. Collaborate with MD team, agency partners and internal Marketing teammates for development of seasonal catalogs, ensuring product copies and creative are integrated and aligned with brand guidelines. 10% Operations Support the management of external creative agencies, including identifying new partner candidates, contract management, invoicing, product briefing sessions, etc. ---------------------------------------------- Education/Experience: Bachelor’s degree 6 years’ experience in a related role overseeing creative development, digital marketing, paid media. Experience working on the brand side is required Experience with project management Experience operating effectively across cross functional teams Love of sneakers/fashion industry is a must. Work experience in Footwear or related industry is not required but a plus Skills/Competencies: Strong written and verbal communication skills in Japanese to interact with colleagues and the executive management professionally A high level of English proficiency is not required but a plus. Organized and disciplined Able to find solutions to complex or ambiguous problems Strong interpersonal skills with ability to navigate internal organization Ability to use independent judgment in performing all duties of the position More than Just a Footwear Company From our corporate offices to our global retail stores, there’s a curious, independent spirit that’s distinctively Deckers Brands. We’re about giving people the freedom to pursue their passions. And we’re committed to helping them succeed; to become their best selves. That’s why we’re about more than work, the 9 to 5 or daily grind. We’re about opportunity - opportunity to create, to grow and to have an impact. As we work to become better at everything we do, how we better the world matters, too. Our products and brands are loved, no doubt about it. But the difference we make in people’s lives begins with our people, right here at Deckers Brands. We’re adventurous, spirited, unafraid of new challenges and willing to take chances. We are always ready to rally around a cause. Put simply, we want all of our people to thrive - to reach their full potential and have fun while doing it. Because in the end, Deckers thrives when our people thrive.

Responsibilities

The Integrated Marketing Specialist will develop and manage seasonal integrated marketing campaigns for the Lifestyle category, ensuring alignment with brand objectives. They will also oversee the creative asset management process and ensure adherence to brand guidelines.