Integrated Media Manager at Tiger Brands

Randburg, Gauteng, South Africa -

Full Time

Start Date

Immediate

Expiry Date

03 Feb, 26

Salary

0.0

Posted On

05 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Integrated Media Management, Channel Strategy, Campaign Management, Project Management, Analytic Skills, Execution Skills, Commercial Acumen, Reporting, Digital Transformation, Consumer Purchase Funnel, Media Owner Management, Stakeholder Management, Inter-Agency Collaboration, Best Practice Implementation, Media Landscape Analysis, P&L Management

Industry

Manufacturing

Description

It's fun to work in a company where people truly BELIEVE in what they're doing! As specialist Integrated Media Manager, you will report directly to the Group Integrated & Digital Media Manager to drive portfolio and stakeholder management between agency and brand (and category) teams ensuring overall strategy is implemented and executed to market in line with overall marketing and channel strategy. Working closely with the Group Integrated Media Manager, this role will drive channel integration between online and offline whilst identifying gaps within the overall bought, owned and earned ecosystem. The Integrated Media Manager will work with agency partners to develop and implement integrated channel strategies for portfolio represented whilst operationalising group led paid media initiatives such as savings, commitments and best practice media principles and media owner management WHAT YOU WILL DO: Driving group led initiatives such as Savings, Commitments, Media Owner Management, Agency Benchmarking and Group Run Campaigns Support categories and brand teams in campaign management and implementation across the Bought Owned and Earned Channel ecosytem Digital transformation and upskilling within category and brand teams Strategise and implementation of best use of owned digital channels: Buysmart, CRM, Loyalty, Recipe Website within category portfolio Showcase and continually evolve digital and ATL best practice & media landscape analysis Strategic channel strategy recommendations and alignment with agency partners Inter-Agency alignment and collaboration at category & brand level Specialist recommendations to enhance brand management teams overall marketing strategy Reporting, tracking and measurement of campaigns (and other channel activity) in line with media objectives and benchmarks Driving media owner innovation and first to market disruptions Developing and deepening media owner (and publisher) partnerships and driving of efficiencies and savings Optimal spend analysis and recommendation including benchmark development in light of competitor and category insights Implement improved ways of working between agency and brand teams Driving the campaign management process to ensure seamless flow of campaign implementation Driving recommendations in line with consumer channel consumption and patterns Driving the consumer purchase funnel within overall channel strategy recommendations Reviewing of Campaign: Channel Selection & benchmarking Reviewing of Costing & production benchmarking Ensuring alignment of content against budget, channel strategy and objectives WHAT YOU WILL BRING TO THE TABLE: Key attributes and competencies Ability to influence– you sell-in your work and subsequent recommendations across the organization Analytic skills– you can interpret data to develop game-changing insights that inform the channel strategy recommendations across category and brand Executional & implementation skills – you have the ability to translate a strategy into implementation plan and drive campaigns from start to finish Project management – you have the ability to run multiple projects concurrently aligned to overall category and brand marketing and channel strategy Experience Integrated Channel & Implementation Strategy – 8-10 years exp. in channel strategy & implementation planning (Bought, Owned & Earned Ecosystem) BBusSc/Bcom Marketing preferable Strong commercial acumen – P&L management experience preferred and ability to identify and influence levers for impact Campaign and Project Management – ability to manage campaigns from start to finish concurrently across multiple brands and categories Reporting, Tracking & Measurement – development of channel tracking reports, dashboards and analysis of data Consumer Purchase Funnel & Conversion – understanding of channel consumption across the consumer purchase funnel #LI-KM3 In accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups. Tiger Brands is proudly Africa’s largest listed manufacturer of fast-moving consumer goods (FMCG). We impact lives every day with our iconic, award-winning brands. Our core business is the manufacturing, marketing and distribution of everyday branded food and beverages. Our products are relevant across every meal occasion and are well positioned to grow. Being a food company means we’re an intimate part of everybody's daily lives and that’s why we get loud and proud about exploring further, roaring louder and growing together. We aim to Ignite Your Career, Grow our brands and our business. If you are looking for an exciting career in a multinational FMCG business, then Tiger Brands is the place for you to work and play. Explore the vacancies we currently have available @TigerBrands.

Responsibilities

The Integrated Media Manager will drive channel integration between online and offline media while managing stakeholder relationships between agency and brand teams. This role includes implementing group-led initiatives and supporting campaign management across various channels.