Softability is a software consultancy that partners with R&D teams to develop robust software solutions. Leveraging our decades of experience, we combine deep industry expertise with long-term commitment and care. With a profound understanding of complex product development organizations, we support clients such as KONE, ABB, and Thermo Fisher.
Do you have a passion for crafting content strategies that speak directly to B2B audiences? Are you ready to lead, execute, and amplify content that will drive a recently renewed brand forward?
We’d love to hear from you! We’re looking for an Interim Head of Marketing to join Softability for a maternity leave cover starting in January 2025 and lasting one year. If you’re ready to take the reins in content marketing while supporting our brand’s evolution, this role could be a perfect fit.

WHAT YOU’LL DO?

As our Interim Head of Marketing, you’ll

• Develop and implement our content strategy to resonate with our audience and strengthen our brand identity
• Plan and create content that highlights our expertise and thought leadership
• Collaborate with our sales and recruitment to ensure our marketing and communications align with our business needs
• Guide and support Softabilitians in producing quality content that aligns with our standards and strategy
• Oversee and execute the rollout of our new brand, ensuring a unified brand experience across all channels
• Represent marketing on the leadership team and collaborate in building an even better Softability for all of us

To excel in this role, you’ll need:

• A strong background in B2B content marketing, with both strategic insight and hands-on as well as content distribution skills to ensure the created content has maximum impact
• Skills in managing brand consistency and supporting brand rollout across all touchpoints
• Familiarity with content analytics to measure and optimize performance
• Excellent writing and editing skills to convey complex ideas in approachable, engaging ways
• Solid project management skills to oversee various marketing actions, such as content calendar and brand activities
• Strong teamwork skills to collaborate with various stakeholder