Job Title: Interim Vice President of Marketing & Communications
Department: Marketing & Communications
Reports To: L’Alliance New York President
Designation: Full-Time / Exempt
Salary: $120,000-$132,000 annual /50,000-$55,000 -for 5 months-
Start Date: October 13, 2025
Time Period: 5 months
Work Model: Hybrid / Majority in-person

POSITION SUMMARY

The Interim Vice President of Marketing & Communications will lead and manage the Marketing & Communications team during the parental leave of the VP, ensuring continuity of operations and maintaining the organization’s high standards during the VP’s absence. The role requires a strategic and operational leader with strong project management skills, the ability to motivate, mentor, and guide staff, and a proven track record in marketing and communications for cultural or educational organizations.
This role is responsible for overseeing all marketing and communications operations, maintaining cross-departmental alignment, and ensuring the successful execution of marketing campaigns and initiatives.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, or related field.
• 10+ years of professional experience in marketing, communications, or project management, with demonstrated growth in responsibility.
• Experience in education or cultural nonprofit marketing preferred.
• Strong leadership and team management skills, with experience motivating staff and managing deadlines.
• Excellent writing, editing, and presentation skills in English (native or equivalent).
• Proficiency with Google Workspace and Microsoft Office Suite.
• Ability to work in-person in Midtown Manhattan.
• Must be able to work on select evenings and weekends at L’Alliance New York events in Manhattan and Montclair, NJ.
• Previous experience operating as temporary coverage at the executive level is a strong plus.
• French language proficiency is a strong plus.

KEY RESPONSIBILITIES

Team Leadership & Management

• Manage a 9-person Marketing & Communications team, including full-time staff, part-time staff, and full-time interns.
• Lead weekly Marketing team meetings to track progress, address challenges, and prioritize initiatives.
• Provide mentorship, guidance, and performance oversight to staff members to ensure high quality execution.
• Support team members in troubleshooting challenges and streamlining workflows for efficient project delivery.
• Attend events on evenings and weekends as needed to greet press, photographers, and/or support general marketing functions.

Cross-Departmental Coordination

• Participate in weekly meetings with the Programming, Language Center, and External Affairs departments, communicating status updates and coordinating marketing initiatives in support of each department.
• Participate in weekly Executive Team Meetings and maintain strong communication with the President, VP of Development, VP of Education, Artistic Director, CFO, and the rest of the Executive Team to align marketing initiatives with organizational priorities.
• Ensure that important updates and directives from the Executive Team are effectively communicated to the Marketing team.

Operations & Campaign Oversight

• Guide the marketing team to ensure the implementation and execution of multi-platform marketing campaigns, including digital advertising, email, direct mail, social media, press, and other channels.
• Ensure all marketing deliverables are completed on time, on budget, and aligned with organizational objectives.
• Track marketing-related invoices, budgets, and other financial items to support accurate reporting and resource management.

Strategic Execution

• Manage high-priority, deadline-sensitive projects, balancing multiple initiatives simultaneously.
• Ensure adherence to the Marketing team’s processes, timelines, and quality standards for content accuracy, brand consistency, and campaign effectiveness.
• Ensure execution of marketing strategies for the Language Center, Special Events, and Cultural Programming initiatives.

Budget Management

• Track budget and spending for all marketing initiatives.
• Approve invoices and expense reports in bill.com and expensify.com.
• Meet monthly with Finance team to align on spending, reforecasting, and other budget-related reports
• Monitor box office performance and report progress against sales goals.

THIS ROLE MIGHT BE A GREAT FIT IF YOU…

• Are a natural leader who can motivate and guide a diverse team to achieve ambitious goals.
• Thrive in fast-paced environments managing multiple high-priority projects with competing deadlines.
• Are a fast learner who can jump into projects quickly, understanding challenges and opportunities.
• Communicate clearly and effectively, with the ability to keep multiple stakeholders aligned.
• Are extraordinarily detail-oriented and proactive, anticipating issues before they arise.
• Have a passion for arts, culture, and education and understand the nuances of marketing for nonprofit organizations.

Oversee the marketing strategy, execution, and on-site management for L’Alliance New York’s marquee events happening between November and March, including Le Gala de L’Alliance and the Animation First Festival. Responsibilities include:

• Work closely with the Art Director to oversee all marketing and design deliverables to ensure cohesive, high-quality execution across platforms.
• Manage on-site marketing presence, attending events to supervise team operations and provide real-time support.
• Coordinate marketing team staffing for event needs, ensuring adequate coverage.
• Develop and implement merchandising strategy for Animation First, optimizing for audience engagement and brand visibility.
• Collaborate closely with the Director of Public Relations & Editorial to:
• Supervise photography and filming (when applicable) for events, managing the photographer, ensuring key moments and personalities are captured, and managing review and distribution of materials in the following days.
• Develop press strategy, maximize media exposure, and highlight key program moments