About Self-Run Concepts in Food Services, FairPrice Group
Self-Run Concepts is a novelty F&B business unit that conceptualizes food concepts and drives a multi-brand portfolio. Besides its key brand Heavenly Wang - Singapore’s No. 1 Halal-Certified Asian cafe which has a local heritage of over 70 years, it also currently runs 7-Time Michelin Bib Gourmand Brand - Shi Hui Yuan, as well as CHOMP! - a new brand that was conceptualized to offer a variety of curry rice and local delights. In addition to these brands, we are also looking to expand and incubate more new and successful brands to the portfolio.
We are a community of enterprising food lovers with an entrepreneurial spirit, striving to make every belly happy. Taking measured risks, we seek to break through the clutter in the F&B industry. It is not an easy journey but definitely rewarding for anyone who joins us on this internship!
Position Overview:
More than just an intern, you are an integral partner of ours. As a key member of SRC’s Business Development team, you will support the Business Development team in conceptualizing, planning and executing business development campaigns, activations to drive footfall and revenue, and brand awareness for our multi-brand portfolio.
You will be part of the end-to-end planning, implementation of the marketing calendar and working closely with our internal and external resources.
You will work with agencies/in-house design team to conceptualize and develop impactful campaign collaterals & assets, including adaptations for social media, digital, on-site BTL POSM, merchandise.
You will manage and update the website and owned social media channels with content planning and copywriting
You will track performances/results of marketing campaigns; including collation of results from point-of-sale, stakeholders, research & other data sources.
You will assist with day-to-day business development and administrative matters. including coordination with vendors, agencies and internal stakeholders (business entities and corporate functions), preparation and coordinate distribution of marketing collaterals to outlets, facilitates any marketing activities for localised marketing, filming, photography, Public Relations.
You will do business development with corporate sales and sponsorships where needed.
You will drive financial growth across both brick-and-mortar and digital sales channels. You will lead brand development for our Emerging Brands, spearheading strategies that foster brand growth, market expansion, and increased profitability. Additionally, you will manage special projects that support SRC’s operational goals and long-term success.
Key Responsibilities:

Digital and eCommerce Development

• Lead the strategic development and optimization of eCommerce channels to enhance our portfolio and profit margins.
• Identify and leverage new and existing sales channels (eg: shopee, link rewards, shopback) to drive revenue growth across all brands within the business unit.
• Develop and implement eCommerce strategies that align with overall business objectives.

Brand Leadership and Strategy

• Serve as the brand custodian for Emerging Brands, ensuring consistent and compelling brand positioning across all media.
• Drive brand performance by optimizing sales and profitability through multiple channels, including delivery, eCommerce, in-store, corporate deals, and limited-time offers (LTOs).
• Oversee store openings, providing strategic input on brand applications and launch strategies.
• Continuously analyze market trends, sales data, and customer insights to refine brand strategies and marketing practices.

Marketing and Communications

• Develop targeted marketing and communication plans for each Emerging Brand, utilizing a mix of print, digital, and other media channels.
• Manage the end-to-end execution of marketing campaigns, from calendar development and product launch to cost management, design, and production.
• Collaborate on product development, ensuring alignment with brand identity and cost objectives.
• Establish and maintain relationships with key stakeholders to enhance brand visibility and recognition.

Special Projects and Research

• Lead and execute company-wide initiatives, including technology rollouts and capability expansions (e.g., franchising, new technology adoption).
• Conduct research and develop strategy papers for presentation to Senior Management.
• Coordinate with internal and external stakeholders on Government Grant applications.
• Provide operational support to various teams, including facilitating Halal certifications and renewals.

Additional Responsibilities

• Maintain an informed and commercially driven perspective on business opportunities and challenges, prioritizing activities that deliver measurable value.
• Collaborate with Management to foster a high-performing culture within SRC and its outlets.
• Mentor and develop future leaders, including Management Trainees.

• Maintain an informed and commercially driven perspective on business opportunities and challenges, prioritizing activities that deliver measurable value.
• Collaborate with Management to foster a high-performing culture within SRC and its outlets.
• Mentor and develop future leaders, including Management Trainees