YOUR PROFILE

• You are currently studying or have recently completed a degree in marketing, communications, business, media, or a related field
• You have a strong interest in CRM, digital marketing, and data-driven strategies
• Ideally, you’ve gained first hands-on experience through previous internships, student jobs, or personal projects
• You bring an analytical mindset, a structured way of working, and a proactive attitude
• You are confident using MS Office (especially Excel); experience with CRM tools (e.g., Emarsys) is a plus
• Basic understanding of A/B testing and customer data analysis
• Fluent in English (German is a plus)
• You understand the Carhartt WIP brand and have a strong sense of our values, tone, and aesthetic

Support in CRM campaign management, including:

• Planning and execution of email, push, and loyalty campaigns
• Analysis of CRM campaign performance (e.g. open rates, conversions)
• Optimization of customer journeys across multiple channels (onsite, app, newsletter)
• Audience segmentation and personalization
• Conducting A/B tests and deriving actionable insights
• Working with our data warehouse (DWH) to access and analyze customer data
• Gaining hands-on experience with industry-leading tools such as Emarsys and Google Analytics

Contribute to SEA (Search Engine Advertising) efforts, such as:

• Keyword research and creation of ad copy suggestions
• Monitoring and reporting on Google Ads and Microsoft Ads performance
• Supporting budget tracking and pacing
• Conducting competitor research and benchmarks
• Assisting with campaign briefs and post-campaign analyses
• Gaining practical experience with Google Ads, Microsoft Ads, and performance dashboards
• Liaising with media agencies or internal paid media teams

General support in performance marketing, including:

• Day-to-day operations and coordination
• Cross-functional collaboration with teams like E-Commerce, Design, and Content
• Support in compiling reports, presentations, and project documentation
• Familiarizing yourself with common marketing analytics and reporting tools (e.g. Excel, Google Sheets, dashboards)