Intern: Web Experience at EquipmentShare

Columbia, Missouri, United States -

Full Time

Start Date

Immediate

Expiry Date

18 May, 26

Salary

20.0

Posted On

17 Feb, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Keyword Research, Competitor Research, On-Page SEO, SEO Metrics Monitoring, Google Search Console, Google Analytics, Ahrefs, Reporting, Google Ads Performance, Conversion Rate Optimization, UX Research, Usability Testing, User Flow Diagrams, Local SEO, Performance Tracking Dashboards, Notion

Industry

Construction

Description

Build the Future with Us — EquipmentShare is Hiring an Intern: Web Experience At EquipmentShare, we’re not just filling a role — we’re assembling the best team on the planet to build something that’s never been built before. We’re on a mission to transform an industry that’s been stuck in the past by empowering contractors and communities through innovative technology, real-time support, and a team that truly cares. EquipmentShare is searching for a student intern to join the team at our Home Office in Columbia, MO for the SPRING of 2026. Salary range: $18-20/hr. Factors including past experience and location may affect final compensation rate. Primary Responsibilities Conduct keyword and competitor research to identify opportunities for organic traffic growth. Support implementation of on-page SEO improvements such as title tags, meta descriptions, and content structure. Monitor key SEO metrics (clicks, impressions, CTR, ranking positions) using tools like Google Search Console, Google Analytics, and ahrefs. Prepare reports summarizing insights and recommendations for the Web Experience team. Help monitor Google Ads performance and compare paid vs. organic trends. Identify content or landing page improvements that could increase conversion rates from both paid and organic channels. Participate in UX and usability research to understand how users engage with the EquipmentShare website. Assist in documenting user feedback, page behavior data, and A/B testing outcomes. Help the design and development teams ensure new pages or features meet quality and accessibility standards. Contribute to creating user flow diagrams or content improvement recommendations based on research. Develop a foundational understanding of EquipmentShare’s rental process — from discovery through checkout and post-rental support. Audit pages that contribute to the rental funnel (e.g., location finder, equipment pages, forms) and identify friction points. Coordinate with marketing and customer service teams to ensure that rental information is accurate, consistent, and easy to find. Track performance of local pages and location directories as part of the company’s local SEO strategy. Assist with performance tracking dashboards in Looker or Monday.com. Prepare weekly summaries highlighting SEO improvements, paid traffic performance, and UX testing updates. Research emerging trends in SEO, UX, and conversion rate optimization to bring new ideas to the team. Support documentation of web optimization processes and update Notion or shared repositories for knowledge management. Why EquipmentShare? EquipmentShare interns have the opportunity to enjoy many perks while working at our Home Office, including: Perks & Benefits Competitive compensation. Flexible work arrangement. Company paid holidays (5 hours). Fitness Center on-site plus wellness challenges. Company sponsored events (annual family gatherings, food truck nights and more). Volunteering and local charity initiatives that help you nurture and grow the local community. Opportunities for career and professional development. About You Our mission to change an industry is not easily achieved. That’s why we look for students who are up for the challenge to join our internship program. In turn, our interns have countless opportunities to make a tangible difference in an industry that’s long been resistant to change. You will be expected to work within the hours of Monday - Friday 7:30am - 4:30pm. What You're Working With Pursuing a Bachelor's degree in a related field. Basic understanding of SEO principles, including keyword research and on-page optimization. Familiarity with analytics tools such as Google Analytics and Google Search Console. Comfort working with data and interpreting metrics like CTR, impressions, and page performance. Exposure to UX research or usability testing methods is a plus. Strong written and verbal communication, especially for summarizing findings and recommendations. Detail-oriented and organized with the ability to manage multiple small tasks and deadlines. Comfortable collaborating with cross-functional teams (marketing, engineering, product, customer support). A Workplace For All At EquipmentShare, we believe the best solutions come from a team that reflects the world around us. Our initiative — A Workplace For All — is rooted in the belief that we must work together to solve some of the toughest problems in construction. That means attracting, developing, and retaining great people from all walks of life. We value different backgrounds, talents, and perspectives. We want you to feel like you belong here — because you do. EquipmentShare is an EOE M/F/D/V.

Responsibilities

The intern will conduct keyword and competitor research to drive organic traffic growth, support on-page SEO improvements, and monitor key SEO metrics using tools like Google Search Console and Analytics. Responsibilities also include auditing the rental funnel for friction points, participating in UX research, and tracking local SEO performance.