QUALIFICATIONS AND EDUCATION

1. Degree / NVQ 4 or equivalent Professional membership/experience.

KNOWLEDGE, SKILLS AND EXPERIENCE

1. Substantial experience of working within a communications marketing role and demonstrable knowledge of key advances within the profession.
2. Able to demonstrate professional knowledge and understanding of campaign management and content generation and to give advice and guidance to internal and external customers.
3. Ability to create high quality, creative content including copywriting, editing and proofreading skills and an understanding of social media and digital marketing techniques.

KEY DUTIES

Take a leading role in the delivery of tactical communication and marketing campaigns to support a wide range of activities including student recruitment, research communications, stakeholder engagement and profile building.
Work closely with colleagues in Schools and the College Communications and Marketing Team to develop narratives to communicate activity effectively to key stakeholders, including prospective students.
Provide professional advice and guidance on marketing and communications to internal customers across the College, ensuring complex and conceptual issues are understood, using judgement and creativity to solve problems and suggest tactical solutions.
Lead the development of high quality, creative content for a wide range of audiences and purposes including print, web and social media.
Take a proactive approach to content generation, forecasting upcoming events and announcements and identifying relevant activity within Schools. Repurpose and repackage news items for a wide range of audiences.
Build and maintain effective operational relationships with academics and other PS Staff to embed marketing communications activities within Schools, maximising efficiency of information flow.
Collaborate with colleagues across the University to support the communication of research impact activity within the College to external audiences.
Support the organisation and promotion of high profile visits and events.
Work with and advise key contacts in allocated Schools to support core internal communications activity such as content generation and engagement events.
Ensure the provision of effective and appropriate communications and marketing is delivered to Schools across the College in line with changing customer requirements.
Instruct and guide other employees across the University within communications and conversion activity, developing and delivering training as necessary.
Investigate and analyse specific issues within communications and marketing for the physical sciences, creating recommendation reports, supported by advances within sector.

GENERAL DUTIES

Ensure that an understanding of the importance of confidentiality is applied when undertaking all duties
Abide by University policies on Health and Safety and Equality and Diversity
Perform other duties occasionally which are not included above, but which will be consistent with the role

JOB PURPOSE

The role will be responsible for the production and dissemination of high quality, creative content to support effective tactical campaigns with a particular focus on student recruitment and reputation building for the College and its constituent Schools. In addition, this role will be responsible for gathering news stories for use across a range of internal and external communication channels. The post holder will work closely with all other functions within the College and central Communications and Marketing teams to organise, contribute and deliver activities. They will form strong and effective relationships with academic and professional services staff across the College.
Important note: It is the University’s policy to use the person specification as a key tool for short-listing. Candidates should evidence that they meet ALL of the essential criteria as well as, where relevant, the desirable. As part of the application process you will be asked to provide this evidence via a supporting statement. Please ensure that the evidence you are providing corresponds with the numbered criteria outlined below. Your application will be considered based on the information you provide under each element. When attaching the supporting statement to your application profile, please ensure that you name it with the vacancy reference number, e.g. Supporting Statement for 20409BR