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Essential Criteria

• Some experience in a marketing or communications role including experience of digital marketing, website content management and social media.
• Able to demonstrate some professional knowledge within specialist discipline to give advice and guidance to internal and external customers.
• Proven ability to communicate conceptually detailed and complex information effectively and professionally with a wide range of people, incorporating excellent writing skills and the ability to tailor communications to target a range of different audiences.
• Ability to use your initiative to solve problems and respond to queries, finding and proposing the best solution.
• Self-motivated with an enthusiastic, proactive, flexible and adaptable approach to work.
• Excellent communication skills with an eagerness to learn and develop within the communications profession.

JOB PURPOSE

Support the Marketing and Communications team to deliver a wide range of innovative communications activity that will inform, inspire, involve, and influence.
Assist with marketing campaigns, content creation, social media management, and internal / external communications. Take a proactive role in supporting our events programme, providing excellent digital and administrative support.
Provide an exceptional service to all our customers and work collaboratively across the University to enhance the way we present ourselves to the outside world.

MAIN DUTIES & RESPONSIBILITIES

• Work collaboratively with communications staff at College level and across Cardiff University to ensure an integrated approach to marketing and communications.
• Assist in the development of engaging content for various communications channels, including website, social media, and email campaigns.
• Assist in managing social media accounts, including content scheduling, monitoring engagement, and responding to comments/messages. Generate creative ideas for campaigns and contribute to content development.
• Contribute to the creation of innovative visual content, such as graphics, images, and videos for use across our digital platforms.
• Assist with the development of communications plans in support of College strategy. Develop a programme of upcoming activity and make recommendations to improve communications impact and effectiveness.
• Support market research activity, such as focus groups and surveys, to gather insights and contribute to the development of campaign strategies.
• Support the Digital Communications Manager to closely monitor and report on metrics, including web analytics, social media engagement, and email campaign performance.
• Assist in analysing data to identify trends, patterns, and areas for improvement. Provide insights and recommendations to optimise marketing campaigns.
• Support the delivery of a programme of marketing activity to support student recruitment at both undergraduate and postgraduate level. Work closely with colleagues across the University to maximise conversion and enhance student satisfaction.
• Deliver high quality communications, ensuring consistency and compliance with the key communications messages of Cardiff University. Adhering to quality standards, branding, design, accessibility and textual style guidelines. Work closely with members of the team to proof-read and edit marketing materials to ensure accuracy and brand consistency.
• Assist with the delivery of specific communications projects / campaigns as directed by the Marketing and Communications Manager.
• Undertake a variety of administrative duties as required to support the Marketing and Communications Manager.

General Duties

• Ensure that an understanding of the importance of confidentiality is applied when undertaking all duties.
• Abide by University policies on Health and Safety and Equality and Diversity.
• Perform other duties occasionally which are not included above, but which will be consistent with the role