Syracuse

Management & Professional
Full-time

Opening on: Aug 18 2025

Prof Development & Learning

State of New York

TH Senior Staff Assistant, NSSL3

86053

UUP (State University Professional Services Unit)

JOB SUMMARY:

The Internal Branding & Engagement Strategist will define and evolve the organization’s internal communications system’s brand voice, visual identity, and employee value proposition. Develop campaigns and initiatives that align employees with access to and understanding of the organization’s internal communications system and lead trainings for users. Ensure consistent messaging and tone across internal communications platforms. Collaborate with subject matter experts to transform technical content into accessible, engaging content through short form digital media and storytelling. Design high-impact visual content including presentations, infographics, internal signage, and digital communications. Translate complex ideas into simple, engaging visuals that resonate with diverse employee audiences. Maintain and evolve brand and style guidelines across all communications touchpoints.

MINIMUM QUALIFICATIONS:

Bachelor’s degree in Marketing, Communications, Organizational Development, or related field and 3 years of experience in: internal communications, branding, or graphic design. Proficient in Adobe Creative Suite, Canva, or similar design tools. Excellent storytelling, writing, and presentation skills. Strong understanding of design and branding principles along with employee engagement strategies. Ability to manage multiple projects, prioritize deadlines, and collaborate across functions.

PREFERRED QUALIFICATIONS:

Experience working in a large, mission-driven or healthcare organization. Working knowledge of internal communication platforms (e.g., Microsoft Viva, SharePoint, or Slack). Familiarity with change management principles, employee experience design, and/or editorial calendars.

Please refer the Job description for details