THE HIGHLIGHTS:

Reporting to the Director, Internal Communications, the Internal Communications Specialist plays a lead role in the production and delivery of the weekly university newsletter, including managing weekly content meetings, driving the editorial direction and creating original content to showcase university news and activities. Content development includes writing, editing, and identifying appropriate multimedia assets. The specialist assists with editing and production for university-wide messages and maintenance of the news website. This position works closely with the Digital Communications Specialist to review and analyze metrics associated with the newsletter and news website to track channel effectiveness and engagement. As part of the internal communications strategy, this position also supports certain executive communications functions at the university.

• Manages, edits and produces Newsline on a weekly basis.
• Manages Newsline’s editorial calendar, collaborating with communications colleagues and university partners to curate content.
• Writes and edits content for the weekly newsletter and identifies complementary multimedia assets and builds and sends the weekly newsletter using Salesforce Marketing Cloud.
• Along with the Digital Communications Specialist, evaluates the success and effectiveness of Newsline using quantitative and qualitative methods to determine the effectiveness of those efforts, better inform decision-making and ensure that resources are allocated to deliver the greatest impact.
• Assists the Director in developing and implementing plans to prioritize, organize, and accomplish Newsline goals.
• Supports internal communications strategy and execution.
• Working closely with the Director of Internal Communications, assists with the strategy, coordination and writing of university-wide messages. Copyedits and manages delivery of university-wide messages for university leaders.
• Assists with production of the monthly Board of Trustees newsletter and other executive communications tasks.
• Supports internal communications needs during crisis situations.
• Proactively engages with communications colleagues and university partners to independently plan, write, and edit content to engage audiences campus wide.
• Applies consistent and relevant messaging across internal communications, tied to the university’s brand, goals and priorities.
• Provides strategic communications guidance to university units on an ongoing basis.
• Develops and manages a personal workflow and project management process to balance department resources with the many communication needs of campus colleagues.