CHANGING LIVES THROUGH TRAVEL

At G Touring, we’re passionate about travel and we love exploring the world with our customers, while we explore it together our goal is to try and help the places we go to and the people that live there. G Touring operates two market-leading touring brands, Travelsphere and Just You. Travelsphere has been discovering the world with its customers for nearly 60 years, whilst Just You is one of the original dedicated solo operators. G Touring is built on the mission of “Changing People’s Lives Through Travel”.
Leading the way in guided touring holidays, Travelsphere takes its customers all over the world and is centred around the customers’ shared experiences. Just You’s collection of worldwide guided touring holidays has been designed exclusively for solo travellers. From short breaks to epic journeys, customers travelling with Just You discover fascinating cities, spectacular scenery, and fabulous sightseeing in the company of other solo travellers.
G Touring is the touring division of Bruce Poon Tip’s group of companies, he also owns G Adventures and Tru Travels. As a group we believe travel can have a positive impact and be a force for good in the communities we visit. We operate Travelsphere Cares, and Just You Cares in partnership with Planeterra, the world’s leading non-governmental organisation turning travel into impact in communities around the globe.

PURPOSE OF THE ROLE:

Reporting to the Marketing Manager, this role’s primary focus is to manage the implementation of the company’s marketing initiatives for the International arm of the G Touring Brands, driving sales and brand awareness in new markets and supporting the implementation of the international trade & consumer marketing strategy.

IN THIS ROLE YOU WILL:

• Partner up with the National Account Managers in the Trade Sales Department, and the online team to fulfil all requirements for international promotions, incentives, point of sale and all communications.
• Manage the co-ordination and production of all international trade and customer-facing collateral.
• Work with the Marketing Manager to respond to the commercial needs of the business, both strategically planned ahead and short-term tactical activities.
• Understand the differing customer needs in the various markets
• Brief and produce creative concepts and sign-off on bespoke initiatives, ensuring artwork is supplied on time and correct to the campaign project.
• Evaluate the Marketing requests from the National Account Managers. Approve the joint marketing opportunities and fulfil the request by delivering appropriate artwork/collateral to travel agents.
• Create social posts for social accounts
• Create all international email content and distribute it to the international database to deliver key messages.
• Manage local international marketing plans within budget, tracking/monitoring expenditures versus budget.
• Work with external agencies as and when required.
• Work collaboratively with the Digital Team to merchandise the sites through regular refreshes of the homepage, features, and customer offers in line with commercial and brand objectives
• Responsible for product load and content updates on international websites
• Implement all assigned multi-channel marketing campaigns for the business brands to the agreed brief and budget.
• Ensure that all marketing creative has the brand tone of voice and are within brand guidelines.
• Track expenditure against budget fr each marketing campaign and report the effectiveness of each marketing campaign to the Executive Team.

TO BE SUCCESSFUL IN THIS ROLE YOU WILL:

• Be customer-focused
• Have experience in implementing B2B and B2C integrated marketing and brand campaigns and have a significant track record of delivering marketing strategies.
• Have executed and managed online and offline campaigns
• Be commercially savvy – and happy to analyse data from internal and external sources.
• Have strong written and verbal communication skills.
• Be able to keep calm under pressure with a high degree of flexibility to meet the demands in a fast-paced environment with tight deadlines
• Be passionate about multi-channel marketing and producing content across multiple sales channels.
• Take ownership for the delivery of projects to time and quality.
• Challenge the status quo and drive change and growth.
• Ideally, have experience in the travel industry.