International Sales Director, GDC - Game Developers Conference at Informa

London, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

30 Dec, 25

Salary

0.0

Posted On

01 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Sales Management, Business Development, Negotiation, Relationship Building, Communication, Presentation Skills, People Leadership, Strategic Thinking, Analytical Capabilities, CRM Systems, Event Experience, Sponsorship Knowledge, Project Management, Digital Marketing, Budget Management, Forecasting

Industry

Information Services

Description

Company Description Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights. Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals. We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list. Job Description This role is based in our 5 Howick Place office. About GDC The Game Developers Conference (GDC) is the gaming industry's premier professional event, bringing together the world's largest community of game developers, publishers, marketers, investors and business leaders for learning, deal-making, inspiration, networking, and celebration. As part of Informa Festivals, GDC continues to be the leading forum for the gaming industry's evolution and growth. The annual GDC Festival of Gaming takes place in San Francisco, California every March, and is complemented by year-round GDC Digital products and GameDeveloper.com. Position Overview We are seeking an experienced Sales Director to oversee our EMEA (Europe, Middle East, Africa) and APAC (Asia-Pacific) regions for the Game Developers Conference (GDC), the world's premier event for the B2B games market ecosystem. GDC takes place every March in San Francisco and attracts nearly 30,000 attendees, over 400 exhibitors/sponsors, and hundreds of press & analysts. This hybrid role combines direct management of key international accounts, along with management & coaching of regional Account Managers in Europe and Asia. Key Responsibilities Directly manage and grow relationships with high-value international accounts, including country pavilions and major EMEA & APAC-based industry partners Lead, mentor, and develop Account Manager direct reports to retain current clients and drive new business activity. Develop and execute regional sales strategies aligned with GDC's global objectives Meet and exceed revenue targets for international exhibitors, partners, and sponsors to do business at the GDC San Francisco event Have a strong partnerships, activations, sponsorships and event experiences mindset and skillset Drive GDC Digital & GameDeveloper.com revenue with EMEA & APAC companies Represent GDC at regional industry events to build brand presence and make connections Collaborate with marketing, content and event operations teams to create tailored solutions for international clients Monitor regional market trends and competitor activities to inform strategic decisions Qualifications Proven sales/sales management and business development experience preferably in gaming, technology, or events industry Proven track record of meeting and exceeding revenue targets Proven track record of excellence reporting and forecasting Understanding of the gaming industry ecosystem, and aptitude to stay in tune with industry trends Excellent negotiation and relationship-building skills Superior communication and presentation abilities Superior people leadership skills and cross-departmental collaboration skills Strategic thinking and analytical capabilities Experience in developing and executing business strategies Proficiency in CRM systems and sales tools Desired Skills Experience in events or conference industry Established network within the gaming industry Knowledge of sponsorship and partnership structures Project management experience Understanding of digital marketing and content strategies Experience with budget management and forecasting Additional Information We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say LifeAt.Informa.com Our benefits include: Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks Broader impact: take up to four days per year to volunteer, with charity match funding available too Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year A flexible range of personal benefits to choose from, plus company funded private medical cover A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more Recognition for great work, with global awards and kudos programmes As an international company, the chance to collaborate with teams around the world We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.

Responsibilities

The Sales Director will manage and grow relationships with high-value international accounts and lead a team of Account Managers in Europe and Asia. They will develop and execute regional sales strategies to meet revenue targets for the GDC event.