Internet & Digital CVM Manager at Banglalink

Dhaka, Dhaka Division, Bangladesh -

Full Time

Start Date

Immediate

Expiry Date

08 Aug, 26

Salary

0.0

Posted On

10 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Customer Value Management, Customer Segmentation, Campaign Management, Data Analytics, Digital Monetization, Business Analysis, Project Management, Business Communication, Lifecycle Management, Contextual Marketing, AI-driven Targeting, Telecom Charging

Industry

Telecommunications

Description

Job Description * Lead the development and execution of Customer Value Management (CVM) strategies to drive customer engagement, retention, revenue growth, and long-term customer value across key segments. * Design data-driven customer lifecycle plans leveraging behavioral insights, segmentation, usage analytics, device intelligence, and market trends to maximize customer experience and profitability. * Drive adoption and engagement of digital products, platforms, and services including apps, entertainment, gaming, streaming, fintech, and emerging digital ecosystems. * Own the end-to-end execution of inbound and contextual CVM campaigns across multiple communication channels, ensuring strong conversion, personalization, and measurable business impact. * Collaborate cross-functionally with Analytics, Technology, Sales, Distribution, Product, and Communications teams to ensure seamless campaign delivery and optimized customer journeys. * Champion innovation in contextual marketing by leveraging advanced campaign management platforms, automation capabilities, AI-driven targeting, and next-generation customer engagement solutions. * Translate customer insights, Voice of Customer (VOC), and market intelligence into actionable business strategies, pricing optimization, and targeted engagement initiatives. * Drive continuous improvement of customer journeys, digital touchpoints, and campaign effectiveness through rigorous performance monitoring, experimentation, analytics, and strategic optimization. * Drive growth in data and 4G subscriber base through targeted CVM strategies and lifecycle interventions * Convert data silent users into active contributing data subs, and increase segment wise ARPU * Ensure accurate segmentation and targeting logic for campaign execution and Translate business requirements into executable campaign workflows within CVM systems * Enhance customer engagement through personalized MyBL offers and content and optimize conversion funnels within MyBL to improve pack purchase rates and digital monetization Academic Qualification * Business/EEE/CSE Graduate. MBA preferred. Job Experience Required * Minimum 4-6 years of relevant experience Required Capabilities * Basic knowledge in Telecom charging, GSM, GGSN. * Intermediate Knowledge on campaign management platforms * Expertise in customer segmentation techniques, tools and models * Basic knowledge on Business Analysis * Basic knowledge in Project Management * Intermediate knowledge in Business Communication * Understanding on global digital landscape * Strong planning and coordination skills > > Banglalink Digital Communications is one of Bangladesh’s leading telecom and > digital service providers, committed to transforming the way people connect, > communicate, and innovate. As a subsidiary of VEON, Banglalink combines global > expertise with a deep understanding of local needs to deliver cutting-edge > services to millions of customers across the country. > Our Employer Value Proposition (EVP) is ‘Lead the Future’, and this is > reflected in all levels of our organization. Our workplace is designed to > inspire and empower individuals, creating an environment where ideas thrive, > contributions are valued, and innovation flourishes. We encourage every team > member to take initiative, explore new possibilities, and grow both personally > and professionally in a fast-evolving digital landscape. > At Banglalink, we are committed to foster a supportive and inclusive culture > that celebrates diversity and encourages collaboration. We actively create > opportunities for all individuals to succeed, while our learning initiatives > and digital upskilling programs, ensure our people are equipped to excel in > their careers and shape the future. > Banglalink is a place where innovation, agility, and understanding come > together to create meaningful impact. Join us and be part of a team that’s > reshape the future of connectivity and digital transformation.

Responsibilities

Lead the development and execution of CVM strategies to drive customer engagement, retention, and revenue growth across digital products. Manage end-to-end inbound campaigns and optimize customer journeys using data-driven insights and AI-driven targeting.