WHO WE ARE

Singapore’s longest established bank, we’ve been helping people and businesses get what they want from life since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires. Today, we’re on a journey of transformation. Embracing technology and creativity to become a future-ready learning organisation. But for all that change, our purpose remains: to enable people and communities to realise their aspirations.
And so, whether you want to innovate needs-based financial services, work in friendly, supportive teams, build lasting value in your community, help people grow their assets, business, and investments, take your learning as far as you can, or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.

Your responsibilities will include:

• Marketing Campaign Execution: Assist with the execution of marketing campaigns, initiatives, and events to drive footfall and acquisition at OCBC’s new generation of branches and across all CFS Products/Projects/Segments initiatives.
• Campaign Planning and Coordination: Assist with planning and executing marketing campaigns, development and coordination of advertising materials (traditional and digital) and website content.
• Social Media Content Creation: Support in the ideation and production of social media content to promote the next generation branches’ activations and all CFS Products/Projects/Segments initiatives.
• Event Management: Organise and run related marketing events and shoots.
• Campaign Monitoring and Optimisation: Campaigns set up, clearances, monitoring, reporting and optimise campaign results for improved performance.
• Stakeholder Management: Act as a supporting point of contact and collaborate with our partners and stakeholders (as needed) to roll out strategic marketing plans for Credit Cards, Usage offer, Acquisition, Deposits and OCBC App, Investments and Insurance, Affluent and Personal Segments.
• Administrative Support: Assist in administrative matters, processing of invoices and fulfilment of promotions.
• Competitive Analysis: Conduct competitive analysis of the CFS landscape/space.
• In-house Video Production: Assist with in-house social videos storyboarding and production.
• Digital Marketing Support: Assist with Adobe Dashboards, SEO optimisation operational work, adhoc teamsite requests on maintenance updates, Adobe Target deployment and personalisation work, and adhoc acoustic reporting requirements.