Internship Program, Culture Marketing, US at Red Bull

Santa Monica, California, United States -

Full Time

Start Date

Immediate

Expiry Date

14 Jun, 26

Salary

28.0

Posted On

16 Mar, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Cultural Marketing, Event Execution, Consumer Engagement, Trend Research, Content Capture, Partnership Development, Storytelling, Presentation Development, Cross-Functional Collaboration, Performance Evaluation, Vendor Coordination, Logistics Management, Communication Skills, Adaptability, Initiative, Creative Thinking

Industry

Food and Beverage Services

Description

Company Description Candidates are encouraged to apply to 2 or fewer internship roles during a given internship recruiting cycle. Red Bull is seeking a dynamic, curious, and culturally attuned Summer Intern to support the Director of Culture Events & Regional Execution. This role sits at the intersection of culture, creativity, and consumer engagement, with a focus on executing impactful regional events and developing innovative ideas that connect directly with entry-point consumers. This is a hands-on opportunity for someone passionate about cultural marketing, live experiences, and how brands authentically show up in community-driven spaces. Job Description CULTURAL INSIGHT & INNOVATION Research emerging cultural trends, grassroots movements, and community touchpoints relevant to entry-point consumers (Gen Z, new-to-brand audiences, and culturally curious communities). Contribute ideas for innovative event formats, content capture opportunities, and interactive experiences. Identify opportunities to deepen brand relevance through authentic partnerships and creative storytelling. Support pilot concepts that experiment with new formats, tech integrations, or community-first activations STRATEGY & CROSS-FUNCTIONAL COLLABORATION Assist in developing presentations and creative decks for internal stakeholders. Collaborate with marketing, field teams, and agency partners to ensure regional activations align with national brand priorities. Help evaluate event performance and consumer engagement metrics to inform future strategy. EVENT OPERATIONS & SUSTAINABILITY TRACKING Support the planning and on-the-ground execution of regional cultural events Assist with vendor coordination, production logistics, run-of-show development, and post-event recaps. Help manage event-day operations to ensure seamless execution. Track timelines and update internal communication. Qualifications Actively enrolled in college/university as an undergraduate or graduate student Available to work full-time (40 hours per week) for the duration of the internship Demonstrated initiative through academics, work experience, or extracurricular involvement Strong verbal and written communication skills A growth mindset, with the ability to learn quickly, adapt to new environments, and incorporate feedback Additional Information The compensation for this position is $28 per hour. Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. Travel: 0 Benefits Eligible: No Organization: Red Bull North America Job type: Temporary

Responsibilities

This role involves researching cultural trends and contributing innovative ideas for events and consumer experiences that authentically connect with entry-point audiences. The intern will also support the planning, on-the-ground execution, and operational tracking for regional cultural events.