QUALIFICATIONS

• 10+ years of experience in B2B marketing technology or related fields with at least 3 years in a leadership role.
• Proven ability to use MarTech to enhance B2B campaign effectiveness, improve operational efficiency and support business growth.
• Equally fluent in business and technology — able to deliver on marketing and commercial objectives with scalable, best-in-class technology solutions
• Ability to lead without formal authority, influencing stakeholders in Marketing, Technology, Compliance and the business, among others.
• Strong knowledge of marketing automation platforms, CRM systems, CDPs and web analytics tools, such as Salesforce and Adobe

ACCOUNTABILITIES

• Lead the development and execution of the MarTech strategy, aligning marketing technology solutions with business goals across the full marketing lifecycle.
• Oversee MarTech platform stack selection, integration and optimization in partnership with IT teams, including platforms such as Salesforce and Adobe.
• Champion automation and personalization, leveraging data and AI to enhance campaign performance and customer engagement.
• Support campaign enablement and sales outreach through audience segmentation, journey orchestration and performance insights.
• Manage vendor relationships and technology procurement, including contract negotiation, performance evaluation and budget oversight.
• Ensure data governance and compliance, particularly with GDPR, CCPA and other relevant data privacy and consent regulations.
• Foster innovation and experimentation, identifying emerging technologies and trends that can enhance marketing effectiveness.

To lead the strategic vision and drive the execution of the MarTech ecosystem, aligning digital tools and data infrastructure to drive marketing performance, client engagement and business growth. This role, a part of the Investment Bank Marketing team, serves as a bridge between marketing needs and technology tools and data, ensuring seamless integration, compliance and innovation across platforms in a complex B2B environment.