iOS Engineer II, Marketing Enablement & Technology at MAPLEBEAR INC D/B/A INSTACART

Utrecht, Utrecht, Netherlands -

Full Time

Start Date

Immediate

Expiry Date

24 Apr, 26

Salary

153000.0

Posted On

24 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

iOS Development, Swift, UIKit, SDK Integration, Mobile Analytics, Attribution Frameworks, Python, SQL, Data Pipelines, Event Tracking, Debugging, Collaboration, Data Validation, Digital Marketing, Data Privacy, Compliance

Industry

Software Development

Description

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Overview The Marketing Enablement & Technology (MET) team sits within Instacart's Marketing organization, building the systems, APIs, and data pipelines powering Instacart's Paid Marketing channels—one of our most substantial growth levers. Operating at the intersection of Marketing, Product, and Engineering, we own the platforms behind campaign feeds, audience targeting, event pipelines, and QA automation. We're seeking a Software Engineer for the Paid MarTech pod to own and enhance mobile event tracking in our iOS app, integrate third-party SDKs for attribution and analytics, and build data pipelines that enable marketing teams to measure performance and optimize campaigns across Paid Social, Display, SEM, Online Video, Linear Television, and Streaming Audio. You'll partner closely with Marketing, Mobile Engineering, and Analytics teams to ensure accurate tracking, attribution, and data flow. About the Job Own and enhance mobile event tracking infrastructure in our iOS app, focusing on third-party SDK integrations (Meta, TikTok, Branch, Braze, Firebase, Google Tag Manager, AdServices, etc.). Diagnose and resolve mobile SDK integration issues to support real-time analytics, attribution, and campaign optimization across multiple ad platforms. Build and maintain data pipelines using Python and Snowflake, integrating mobile event data with marketing analytics systems for performance measurement and attribution. Implement features end-to-end with minimal oversight, writing clean, reusable, well-documented code that follows secure coding practices and team standards. Collaborate with marketing teams and third-party channel providers to streamline ad conversions, debug tracking issues, and ensure data accuracy across the mobile funnel. About You Minimum Qualifications 2–4 years of experience developing and supporting iOS applications, with strong command of Swift and UIKit (Objective-C familiarity a plus). Demonstrated success integrating and troubleshooting third-party SDKs (Meta, Firebase, Branch, etc.) for analytics and attribution purposes. Experience with event tracking, mobile analytics, and attribution frameworks (e.g., SKAdNetwork, AdServices, App Tracking Transparency). Proficiency with Python and SQL for building data pipelines and performing data validation, with familiarity with Snowflake or similar data warehousing platforms. Strong organizational skills with ability to deliver complete features independently and manage multiple priorities effectively. Effective communicator who can collaborate across marketing, mobile engineering, and analytics teams to understand requirements and deliver solutions. Preferred Qualifications Experience with workflow orchestration tools (Airflow) and data transformation frameworks (DBT) for building marketing data pipelines. Hands-on experience managing or working with Google Tag Manager for mobile app tracking and event configuration. Understanding of digital marketing concepts and performance marketing KPIs (ROAS, LTV, CAC, CPA, conversion attribution). Familiarity with monitoring and analytics tools (Datadog, Sentry, Mode, Amplitude, Mixpanel) for mobile app observability. Experience with data privacy and compliance requirements in mobile tracking (GDPR, CCPA, ATT framework). Previous experience in a marketing technology, ad tech, or mobile-first e-commerce organization. #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For Canadian based candidates, the base pay ranges for a successful candidate are listed below. CAN $145,000—$153,000 CAD

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Responsibilities

Own and enhance mobile event tracking infrastructure in the iOS app, focusing on third-party SDK integrations. Collaborate with marketing teams and third-party channel providers to ensure accurate tracking and data flow.