JNR. CREATIVE STRATEGIST - PUBLIC NECTAR

Role: Jnr. Creative Strategist
Function: Creative Strategy, Performance Creatives, Content Development
Reports to: Operations Manager
Core Responsibility: Develop performance-driven creative strategies that drive engagement, conversions, and growth for our clients through data-led insights and strategic planning.
KPI: Creative performance metrics, Client retention and Cross Service upsells
Department: Creative
Location: Remote (UK-based)
Employment Type: Full-time, Permanent
Experience Level: Mid-level (1+ years)

ESSENTIAL EXPERIENCE

• Minimum 1 years of experience working within media buying/creative, ideally within an agency setting
• Strong expertise in creative performance reporting and analysis, with deep understanding of key metrics
• Proven experience briefing creatives across multiple platforms based on performance data and strategic insights
• Demonstrated ability to conduct in-depth research with strong pattern recognition skills
• Experience adopting and implementing creative systems and processes for scalable results

STRATEGIC & ANALYTICAL SKILLS

• Excellent understanding of human psychology, sociology, and consumer behaviour — you know why people buy
• Strong knowledge of key storytelling creative metrics and how to optimise for performance
• Ability to transform complex data into actionable creative strategies and clear briefing documents
• Experience with creative testing methodologies and performance measurement frameworks

PERSONAL ATTRIBUTES & SOFT SKILLS

• Self-starter mentality with the ability to motivate yourself and drive projects forward independently
• Exceptional organisational skills with proven ability to manage multiple projects simultaneously while meeting all deadlines
• Outstanding communication and writing skills for creating compelling briefs and strategic documents
• Meticulous attention to detail ensuring all work meets the highest quality standards
• Relentless drive to learn continuously and solve any creative challenge thrown your way

We design performance marketing systems that connect and convert so that business leaders can lead business. The way we do it is simple: meticulously, with precision, and a growth mindset — always reaching, always evolving.
As a fast-growing performance marketing agency, we specialise in paid advertising, performance creatives, and email marketing for D2C brands ranging from ambitious startups to established national brands. Our team of 27 passionate professionals is committed to delivering data-driven results while maintaining our core values of winning with integrity, full ownership, and relentless growth.