Jr. Marketing Data Analyst will be responsible for overseeing KPI Reporting for Marketing Executive Team in our Edison, NJ Office. In this key you will partner with our Marketing Executive Team to create / optimize programs through data mining. You will ensure ROI, ROAS, Close Rates and Sales Objectives are being met. You will manage daily, weekly and monthly KPI’s, as well as oversee initiatives to improve the overall process. You will assist in managing TV, Print and Digital Campaigns as well as Call Center contact rates and full consumer sales cycle. Ideal candidate will be self-starter and independent worker, who is comfortable working in the weeds mining data while helping to drive the big picture. You will be an expert in excel. If you are not a data/xls junkie do not apply.

EXPERIENCE / REQUIREMENTS:

• Prior Experience as Data/ Marketing / Advertising Analyst
• Bachelor’s degree in Marketing, Communications or Business with a Marketing Analytics focus
• Proficiency & Advance skill level working in Excel & PowerPoint
• Ability to strategically plan and prioritize efforts
• Positive & professional demeanor
• 3+ Years Proven Success
• Knowledge in Email, social media, Print and other Marketing channels a plus.
• Legally eligible to work in the U.S. on an on-going basis and will not require sponsorship now or in the future.
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• Build and Analyze Reports!
• Collect and analyze advertising, marketing and web data to inform advertising activities
• Develop and present learnings from data analysis, including actionable insights and recommendations
• Assist in development of digital advertising campaign and web measurement strategies
• Create weekly and monthly dashboards, data visualizations, and campaign performance reports
• Monitor and analyze digital media and marketing trends, with a focus on the category and competition
• Analyze data in Google Analytics, media performance dashboard and overall business metrics to make sound recommendations to guide advertising optimizations
• Provide in-depth data analysis that reflects upper-funnel activity, as well as the impact on mid-lower funnel metrics.
• Lead data-driven collaboration with performance marketing team for mid-funnel strategies and tactics.
• Manage advertising asset customizations, phone numbers, URLs, etc. in conjunction with the Media Managers
• Execute added value media opportunities
• Run weekly reports: ad hoc spending reports, performance reports & attribution reports
• Assist in KPI Creation & Improvement Opportunities
• Partner with Marketing Executive Team to exceed company Goals.
• Did we mention: “Build & Analyze Reports”!