ABOUT US

Farmer Group began as a small vegetable farm in Upstate NY and is now a leader in the NYS cannabis industry, producing premium products under brands like Florist Farms and Head & Heal. Our roots in regenerative farming and commitment to community and sustainability remain central to everything we do.

QUALIFICATIONS

• Must be friendly, socially confident, and approachable
• Strong analytical skills with the ability to create reports and derive meaningful insights
• Excellent written and oral communication skills
• Active listening and learning skills
• Critical thinking and problem solving abilities are essential
• Time management skills are a must
• Must be organized and self-motivated
• Able to work an unpredictable schedule, including evenings and weekends as necessary
• Must have reliable transportation
• Computer savvy
• HS Diploma or equivalent (some college preferred)
• 1-2 years experience in sales
• Industry experience preferred

THE ROLE

Farmer Group is looking for a dynamic, resourceful Sales Representative who is passionate about cannabis for the NYC Metro region. The successful candidate will build relationships with dispensary management and staff, analyze sales data, and provide information, insights, and feedback to the Sales Team. If you are driven and tenacious, excited about cannabis and know your way around a dab rig, we want to hear from you!

KEY RESPONSIBILITIES

• Discuss trends, data, goals, and provide feedback on industry shifts
• Assist with the planning of sales exhibits. Attend trade shows and industry events as needed.
• Provide store and consumer feedback to VP of Sales
• Analyze sales data and reporting with VP of Sales
• Utilize CRM program(s) provided by company to company standards
• Build relationships with owners, buyers, and budtenders in each dispensary within your territory
• Visit dispensary accounts weekly/according to agreed upon schedule with dispensary management to build relationships with owners, buyers, and budtenders.
• Provide market insights and takeaways from dispensary visits and budtender education
• Keep a pulse on cannabis events in NY
• Attend events on behalf of the company as needed
• Understand state level regulations and internal policies ensuring proper field execution and internal communication
• Attend events, partnerships and promotional opportunities to represent and promote brands.
• Educate customers, consumers, and budtenders about the brand and products.
• Oversee event stock including swag, unmedicated sample supplies, collateral and other items