COMPANY DESCRIPTION

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

WHO WE ARE LOOKING FOR:

You will bring your Master’s Degree in Economics, or related, together with your experience (1-3 years) in Marketing or Trade & Shopper Marketing, preferably in the FMCG market.
Your true interest for different markets and cultures will be a great asset for us, along with your team-oriented attitude, strong analytical skills, fluency in both Italian and English and advanced skills in MS-Office applications (Excel, PowerPoint, Word).
Does it sound like the right opportunity for you? Do not hesitate to apply, uploading the English version of your CV!

ABOUT THE ROLE:

As a Junior Brand Manager you will support the Marketing Team in projects related to market share and penetration growth. You will contribute to develop the marketing strategy with an opportunity to work on different levers such as range definition and communication strategy.

MAIN RESPONSIBILITIES:

As a Junior Brand Manager, you will implement and achieve objectives, strategies, and measurements to exceed volume and profit targets.
Your goal will be conduct market analysis and constant performance monitoring, developing a deep understanding of consumer behavior, competitors, brands, and consumption trends.
You will collaborate with the Market Research team to track product performance and consumer behavior, identifying challenges and recommending corrective actions.
Additionally, you will ensure continuous alignment with Global Marketing, interpreting the Group’s guidelines locally. You will plan, analyze, and measure new product launches, ensuring they meet market needs and consumer expectations, forecasting performance, creating detailed launch plans, and evaluating post-launch results to optimize future introductions.
For communication and advertising strategy, you will define strategies, briefing advertising agencies with all necessary information to produce effective commercials and advertisements. You will also verify the effectiveness of advertisements, including the media plan, through quantitative and qualitative research.
In budget and sales planning, you will participate in defining the budget for product line costs, such as advertising, promotional costs, and market research and analysis costs, monitoring compliance with budgeted figures and ongoing economic performance. Finally, you will help draw up sales plans for various products, detailing promotional activities for different phases.

HOW TO BE SUCCESSFUL IN THE ROLE AND AT FERRERO:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.