Job Description
Job Summary:
The primary responsibility of this position is to guide and direct flawless tracking and reporting. This position is an integral piece in the success of launching a digital campaign as this role serves to provide assets to all partners associated with a plan.
Main Responsibilities:

Account/Campaign technical set up development and strategy – 20%

• Meet with internal cross-functional teams to discuss upfront campaign set up (i.e. KPI goals)

Implementation (or Execution) focused on: – 50%

• Receives traffic sheet, creatives and 4th party tags from Digital team
• Ensuring Quality Assurance of instructions and assets; Provide feedback to Digital, Video, etc. team as needed
• Communicate with Media teams and/or client creative partners to recommend necessary creative changes to meet IAB and campaign specific specs
• Responsible for trafficking digital display and/or OLV campaigns
• Work with external partners (i.e. measurement, VVF (verification viewability fraud), etc.) to ensure tracking tags are provided for optimal measurement criteria
• Collaborate with internal teams and external partners for campaign execution and optimization success

Ongoing campaign maintenance and monitoring – 30%

• Provide initial problem-solving solutions to troubleshoot issues as they arrive
• Continuously review reporting to provide highlights and potential issues on a regular cadence

Key Behavioral Competencies:
To successfully work with multiple teams to launch digital campaigns, the Jr. Campaign Manager is required (through both in-house and vendor training) to be well-versed in the platforms that are used for successful campaign implementation.

Knowledge and Skills Required

• BA/BS required
• Must have strong MS Office skills
• Ability to work independently as well as being a team player
• Excellent written and verbal communication skills
• Ability to develop or come up with practical solutions for an issue (problem solving skills)
• Exceptional eye for detail/organizational skills
• Ability to prioritize and multi-task
• Ability to work in a dynamic, fast-pace environment

LI-JS1

Please refer the Job description for details