Kleinanzeigen is the leading online classifieds market in Germany. Users buy and sell on Germany's No. 1 for classifieds mainly second-hand. In this way they make an active contribution to more sustainability. On average, more than 55 million ads are available in numerous categories – from children's supplies to electronics and real estate. Kleinanzeigen also offers small and medium-sized businesses the opportunity to present their services online. Around 35 million users per month make Kleinanzeigen one of the most widely used websites in Germany. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen.

As a Junior Customer Engagement Marketing Manager in our Customer Engagement team, you will help execute and optimize lifecycle communications that enable millions of users to buy and sell successfully.

You will focus on hands-on lifecycle execution in Braze, ensuring that campaigns, journeys, and always-on programs are implemented with precision, quality, and speed. From building Canvas flows to QA and performance iteration, you will help translate lifecycle strategy into scalable, high-performing customer experiences.

Working closely with lifecycle strategists, product managers, analysts, and marketing stakeholders across business units, you’ll ensure that users receive relevant, timely, and trustworthy communication throughout their journey.

As part of the broader Customer Engagement team, you’ll collaborate in agile rituals, contribute to experimentation initiatives, and continuously improve how we design, build, and measure lifecycle programs.

Your work will directly impact activation, retention, and reactivation, helping unlock value from existing users at scale.

This is a hybrid role that combines remote

Job requirements

Who you are:

- First experience in CRM, customer engagement or digital marketing preferably in an e-commerce or online marketplace is a plus

- Basic knowledge of SQL and HTML is a plus

- Excellent project management skills, familiar with agile working environments

- Proven ability to build and maintain strong cross-functional relationships

- Ambitious yet unpretentious with a “can do attitude”

- Excellent communication skills in English, German is a plus

Job responsibilities

What you will do:

- Execute and build lifecycle campaigns and automated journeys in Braze (Canvas, segmentation, content blocks).

- Ensure high-quality QA of campaigns, including logic checks, personalization accuracy, and performance validation.

- Support the execution of activation, retention, and reactivation programs across PRO, RE, and Mobility.

- Translate lifecycle concepts and briefs into structured, scalable journey setups.

- Collaborate with analysts to monitor campaign performance and support iteration cycles.

- Identify optimization opportunities within existing journeys and suggest improvements based on data.

- Maintain clear documentation of flows, naming conventions, and enablement materials to ensure governance and scalability.

- Contribute to A/B testing execution and support hypothesis validation.

- Partner closely with senior engagement marketing managers, product teams, and analytics to ensure smooth handoff from strategy to execution.

Job benefits

💚 Your benefits at Kleinanzeigen 

At Kleinanzeigen, we care about our people — their wellbeing, growth, and life beyond work. Our benefits are designed to support you holistically, giving you flexibility and opportunities to thrive.

✨ Flexibility

• Flexible working time (hybrid)
• 20 days “work from anywhere”
• Paid additional parental leave for both parents
• Extra paid days off for special occasions (e.g. your wedding or a move)

❤️‍🩹 Wellbeing & Support

• Confidential support & coaching for you and your loved ones
• Annual company sports events
• Pension and life insurance

📚 Growth & Development

• Personal development budget
• Learning opportunities to grow your skills and career
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🛍️ Perks & Everyday benefits

• Corporate benefits and exclusive discounts
• An attractive referral program 
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