SALARY: £40,000 TO £50,000 BASE + PERFORMANCE BONUS

Role: Your mission will be to lead and scale our performance marketing and backend optimization strategies. You’ll be responsible for building & optimising ALL growth driving levers in our D2C business, including but not limited to, improving website CVR/AOV through landing page & offer tests, overseeing ad creative production for Meta, maximising customer LTV with subscription/retention optimisations, developing and scaling profitable acquisition channels, implementing effective email and SMS strategies etc.
Location: Kennington
Working Type: In-Person

CORE SKILLS

• Strong digital marketing fundamentals across multiple channels (especially Meta)
• Basic copywriting ability for ads and landing pages
• Understanding of ecommerce conversion principles and customer journey optimization
• Data analysis skills to track campaign performance and make data-driven decisions
• Experience with CRO tools and A/B testing methodologies
• Project management abilities to coordinate multiple initiatives simultaneously
• Clear communication skills when working with influencers, creators, and internal stakeholders

QUALIFICATIONS

• 1-2 years experience in digital marketing, preferably in ecommerce or DTC environment
• Experience managing influencer relationships and UGC campaigns is highly desirable
• Basic understanding of landing page optimization and CRO principles
• Familiarity with Meta advertising platforms and analytics tools
• Experience with A/B testing tools and methodologies
• Proficiency with basic design tools like Canva or Figma is a plus
• A passion for health & wellness or skincare is a plus

CORE JOB RESPONSIBILITIES

• Managing day-to-day marketing functions across multiple channels, with a focus on our Meta advertising campaigns
• Collaborating with influencers on paid campaigns and coordinating mass seeding initiatives
• Working with content creators to develop UGC scripts and create compelling ad content
• Building and testing new landing pages to improve conversion rates
• Writing and optimizing ad copy based on performance data
• Conducting A/B tests on different CRO elements to enhance website performance
• Developing and testing new marketing funnels to improve customer acquisition
• Monitoring competitor marketing strategies and identifying opportunities for Elavate