Sweatcoin is a London-based and well-funded scale-up with a team of 100+ and the mission to make the world more physically active. Our iOS and Android apps have more than 150M installs, 15M+ active users, more than 500 commercial partners and confirmed by the independent academic research ability to make our users up to 20% more active.
As a Junior Lifecycle Marketing Manager, you’ll play a key role in helping us deliver timely, relevant, and personalized communications to our users. You’ll support the planning and execution of lifecycle campaigns across email, push notifications, and in-app messages, working closely with senior team members to improve engagement and retention. This is an ideal role for someone looking to grow their CRM and lifecycle marketing expertise in a fast-paced, mission-driven environment.

• Campaign Execution: Assist in the creation and deployment of lifecycle campaigns, including email, push, and IAMs — from setting up briefs to scheduling and QA.
• Content Support: Work with the team to develop and localize copy, test variations, and ensure alignment with our brand voice and goals.
• Reporting & Analysis: Monitor campaign performance and support the team in analyzing results to identify trends and areas for improvement.
• Lifecycle Journey Support: Help map and maintain user journeys and flows, ensuring content and triggers remain up to date and relevant.
• Platform Management: Assist with building and maintaining workflows in the CRM platform and ensuring campaign accuracy through testing and QA.
• Cross-functional Collaboration: Collaborate with designers, product teams, and data analysts to help deliver high-quality, targeted messages that improve user experience.
• Personalization & Segmentation: Support audience segmentation efforts and help tailor content based on behavioral or lifecycle stage data.