Junior Marketing Manager (all genders) - App Marketing at ABOUT YOU GmbH

Hamburg, , Germany -

Full Time

Start Date

Immediate

Expiry Date

08 Jul, 26

Salary

0.0

Posted On

09 Apr, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Yes

Skills

Performance marketing, App marketing, Paid social, KPI analysis, Budget tracking, A/B testing, Data-driven marketing, Campaign optimization, Market trend analysis, Reporting, Facebook Ads, Instagram Ads, Google Ads, Apple Search Ads, Adjust

Industry

Internet Marketplace Platforms

Description

Job Description Do you have a passion for KPIs and performance marketing? Our Performance Marketing Team drives all online and offline campaigns with a clear mission: to make fast, data-driven decisions, leverage KPI insights, and craft innovative strategies that keep us ahead of the competition. As part of our dynamic, ambitious, and data-driven Paid Social & App Marketing Team, you’ll join a supportive environment that values collaboration, innovation, and knowledge-sharing. We work with focus and passion – whether through close project collaboration or connecting at team events. As a Junior Marketing Manager (m/f/d) App Marketing, you will support the planning, execution, and optimization of app marketing and paid social campaigns across multiple platforms. You will work closely with experienced team members, gain hands-on experience, and contribute to improving campaign performance. Support the planning, execution, and optimization of app marketing campaigns (e.g., Facebook, Instagram, Google, Apple) Assist in defining, monitoring, and analyzing KPIs (e.g., ROAS, CPI) Support budget tracking and performance reporting Conduct analyses, A/B tests, and smaller experiments to improve campaign performance Monitor market trends and assist in identifying growth opportunities Collaborate with Design, Media, Analytics, and Tech teams on campaign execution and creatives Document results and help derive initial insights and recommendations Qualifications Degree in business administration or a related field (e.g., media management, e-commerce) First practical experience in app marketing or performance marketing (e.g., internships or working student roles) Strong analytical mindset and interest in data-driven marketing Knowledge of app marketing or paid social is a plus Initial experience with tools such as Adjust, Meta Business Manager, Google Ads, Apple Search Ads, or similar platforms is a plus Excellent English skills, both written and spoken Additional Information Benefits Flexible working times (core working hours between 10am-4pm) 40% employee discount on the ABOUT YOU online shop Fresh fruits & drinks Free sports courses & discounted Wellpass membership Subsidized public transport ticket Free choice of hardware (Mac, Windows, Linux – also for private use) Modern Hamburg office in the city center International teams & English as company language Agile ways of working & cross-functional teams Dog-friendly office German & English language courses Professional training opportunities Support with relocation & visa if needed including a relocation budget 28 vacation days Standardized yearly performance talk & feedback cycle You are the core of ABOUT YOU We take responsibility for creating an inclusive and exceptional environment where all genders, nationalities and ethnicities feel welcomed and accepted exactly as they are. We believe that a diverse workforce essentially contributes to the ABOUT YOU culture. In order to maintain talent and diversity, we emphasize the care for physical health, mental health and overall well-being. Our values and work ethics essentially contribute to our brand mission: empower acceptance and shape an inclusive, fair and circular fashion culture. Because of our strong growth, new challenges and possibilities arise all along to further develop oneself and the company. Our team consists of people from different areas of expertise – fashion, marketing, business and tech – we are driven and united by our passion. We motivate and support each other, we share our know-how and we are open towards different opinions and new ideas. We are looking forward to receiving your application – preferably via our online application portal! Thus, we can ensure a faster process and for you it is very easy to upload your application documents.

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Responsibilities

You will support the planning, execution, and optimization of app marketing and paid social campaigns across multiple platforms. Additionally, you will monitor KPIs, conduct A/B tests, and collaborate with cross-functional teams to improve campaign performance.