Who you are:

• 2-3 years of marketing experience
• Broad marketing expertise and ability to work to targets.
• Strong understanding of marketing and sales channels and tactics.
• Experience working with agencies and managing vendor relationships.
• Ability to closely manage marketing budgets.
• Customer-centric, leveraging customer insights to inform marketing initiatives.
• Curious & innovative mindset, constantly looking for new channels, new opportunities for growth and data-driven marketing strategies.
• Thrive in a dynamic, fast-paced, and collaborative environment, managing multiple priorities.
• Organised and goal-oriented.
• Strong communication and presentation skills

ABOUT THE ROLE:

This is an exciting opportunity for someone looking to develop their marketing experience and skills in a broadly scoped role and fast-paced, dynamic environment. This full-time growth marketing manager role will work across all aspects of HelloFresh’s marketing activities in Ireland and help the business to continue growing by delivering against our customer acquisition goals. You will have the opportunity to collaborate with both local and global teams and our supportive external agencies and partners. You will get to test new initiatives, measure results and drive meaningful impact for the business through the execution of various marketing strategies, channels and campaigns. Finally, you will also be offered helpful training and gain experience in a new, innovative industry.

WHAT YOU WILL DO:

• Offline Marketing: Build and grow relationships with referral partners, create joint campaigns, and support in-person sales through events, kiosks, and door-to-door initiatives. Lead brand partnership activations to boost awareness and customer engagement.
• Content & Campaigns: Develop and adapt creative ad copy and messaging across a variety of campaigns and channels, ensuring all communications are tailored to the Irish market and resonate with our audience. Analysing campaign performance, spotting challenges and opportunities to improve cost-effectiveness and deliver stronger results
• Online Marketing: Manage and execute our social media strategy, working with cross-functional teams and agencies to deliver engaging content. Optimise our website, landing pages, and app experience to drive customer acquisition and improve conversion rates.
• Referrals & Reactivation: Oversee referral programs as a key growth channel, identifying opportunities to test, learn, and improve results. Collaborate with global teams to deliver effective reactivation campaigns tailored to the local markets
• Budget & Growth Planning: Manage budgets and forecasts for your channels, ensuring spend is maximised. Identify and evaluate new growth opportunities, partnerships, and channels to expand reach and attract high-quality customers.
• Data & Reporting: Analyse and report on campaign performance, providing actionable insights on customer behaviour and trends. Share regular updates with stakeholders, highlighting successes, key metrics, and opportunities for improvement.

Who you are:

• 2-3 years of marketing experience
• Broad marketing expertise and ability to work to targets.
• Strong understanding of marketing and sales channels and tactics.
• Experience working with agencies and managing vendor relationships.
• Ability to closely manage marketing budgets.
• Customer-centric, leveraging customer insights to inform marketing initiatives.
• Curious & innovative mindset, constantly looking for new channels, new opportunities for growth and data-driven marketing strategies.
• Thrive in a dynamic, fast-paced, and collaborative environment, managing multiple priorities.
• Organised and goal-oriented.
• Strong communication and presentation skills.