Junior Paid Media Specialist (Onsite) at Weedmaps

Irvine, California, United States -

Full Time

Start Date

Immediate

Expiry Date

15 Jan, 26

Salary

77508.0

Posted On

17 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Search, Performance Marketing, A/B Testing, Audience Targeting, Campaign Optimization, Collaboration, Data Analysis, Ad Creative Development, Keyword Research, Budget Allocation, KPI Analysis, Time Management, Organization, Growth Projections, Digital Marketing, Conversion Rate Optimization

Industry

Software Development

Description

Junior Paid Media Specialist (Onsite - 5 days per week in Irvine) Overview: The Jr. Paid Media Specialists supports the Marketing team at Weedmaps by utilizing their expertise in paid search to spearhead Weedmaps Search Engine Marketing growth. This role will be central to Weedmaps digital growth initiatives, collaborating closely with Product, Engineering, and Data teams to leverage paid search and other performance channels in driving scalable growth. The impact you'll make: Assist the lead for paid search strategy and execution in scaling Weedmaps growth, targeting channel expansion, enhancing lifetime value, and fostering loyalty in key customer segments. Aid in the optimization of paid search campaigns across Google Ads, Bing Ads, and other relevant platforms to ensure alignment with growth objectives while maximizing reach and ROI. Identify continuous ways to improve and optimize existing campaigns to boost user acquisition, engagement, and retention within paid search. Collaborate cross-functionally with Product, Design, Marketing and Data teams to develop effective ad creatives, optimize landing pages, and conduct A/B tests to enhance conversion rates. Assist in developing growth projections and collaborate with the Finance and Product teams to create performance-driven scenarios and ensure budget alignment Seek out, test, and onboard new performance marketing platforms, DSP’s, and ad agencies as requested Support in keyword research, audience targeting, and budget allocation across campaigns Gather and organize campaign data for weekly and monthly performance reports Assist in analyzing KPIs such as CTR, CPC, CPA, ROAS, and overall campaign effectiveness, identify underperforming ads and suggest optimization ideas to senior team members Help coordinate the development of ad creatives (text, images, videos) with design and content teams Write basic ad copy variations for testing purposes, adhering to brand tone and compliance guidelines Ensure all paid media accounts (Google, Meta, TikTok, etc.) are properly maintained (billing, permissions, settings Support the setup of tracking systems, such as UTM parameters, conversion pixels, and basic GA4 integration checks. Document new learnings, optimizations, and process updates in internal SOPs Generate all manual reports as needed across the different DSP’s and present them to leadership for decision making. Work hand in hand with the Lifecycle team to ensure retention of new user acquisitions are being tracked globally across the site to measure engagement scores of both the DSP and the quality of the user we acquire What you've accomplished: 1-3+ years in paid search and performance marketing with strategic insight, team leadership, and analytical prowess Experimentation experience and mindset with a proven track record of executing A/B tests Demonstrated success in collaborating with cross-functional teams like Product, Design, Marketing and Finance to drive growth initiatives Experience in audience building, leveraging advanced segmentation and targeting techniques to optimize campaign reach and effectiveness Ability to initiate ideas and implement new processes. Excellent organization and time management skills to work in a fast-paced environment and the ability to prioritize workload. Bonus points: BA/BS preferred Experience in the cannabis space strongly preferred The base pay range for this position is per year $69,765.00 - $77,508.00 per year 2025 Benefits for Full Time, Regular Employees: Physical Health benefits: Medical, Dental & Vision: Employee - employer paid premium 100% Company contribution to a HSA when electing the High Deductible Health Plan For plans that offer coverage to your dependents, you pay a small contribution Mental Health benefits: Free access to CALM app for employees and dependents Employee Training Mental Health seminars and Q&A sessions Basic Life & AD&D - employer paid 1x salary up to $250,000 401(k) Retirement Plan (with employer match contribution) Generous PTO, Paid Sick Leave, and Company Holidays Supplemental, voluntary benefits Student Loan Repayment/529 Education Savings - including a company contribution FSA (Medical, Dependent, Transit and Parking) Voluntary Life and AD&D Insurance Critical Illness Insurance Accident Insurance Short- and Long-term Disability Insurance Pet Insurance Family planning/fertility Identity theft protection Legal access to a network of attorneys Paid parental leave Generous PTO and company holidays Why Work at Weedmaps? You get to work at the leading technology company in the cannabis industry You get to play a meaningful role in helping to advance cannabis causes, including helping improve the lives of patients who rely on the benefits of cannabis You get an opportunity to shape the future of the cannabis industry You get to work on challenging issues in a collaborative environment that encourages you to do your best You get to work in a casual and fun environment; no fancy clothes required, but you are free to dress to the nines! Numerous opportunities and tools to learn and grow your professional skills Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more! Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify. Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process. About Weedmaps: WM Technology, Inc.’s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we’ve seen in the past 10 years. Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business’ tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers. WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant. Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at www.weedmaps.com. Notice to prospective Weedmaps job applicants: Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following: Our recruiters will always communicate with candidates through an @weedmaps.com email address. CORRECT: jlebowski@weedmaps.com INCORRECT: jlebowski@gmail.com Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps. If you are interested in a role at Weedmaps, please apply through our established channels. Weedmaps Careers Page or LinkedIn If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!

Responsibilities

The Junior Paid Media Specialist will support the Marketing team by optimizing paid search campaigns and collaborating with cross-functional teams to enhance digital growth initiatives. This role involves analyzing campaign performance and suggesting optimizations to drive user acquisition and retention.