YOUR MISSION

• Copywriting & Storytelling: Write engaging, error-free copy and captions in German for posts, stories, and campaigns across Instagram, LinkedIn, and other platforms.
• Creative Concepts: Develop creative storytelling formats and content ideas in German that highlight our brand, products, and community.
• Content Production: Independently plan, create (including filming, photographing, editing), and publish social media posts (photo, video, stories, carousels) using brand guidelines.
• Community Management: Engage with our audience, respond to comments and DMs, and help foster a positive, active community.
• Campaign Support: Assist in the execution of content and influencer campaigns, including scheduling, posting, and performance tracking.
• Trend Monitoring: Stay up to date with social media trends, formats, and best practices, especially within the German-speaking market.
• Communication: Communicate confidently and clearly in English (spoken and written) with colleagues and occasionally for external content.
• Mobility: Ability to travel independently (valid German driver’s license required).
• Optional: Support with photography, filming, and editing for social content (if you have these skills).

ABOUT US

At Infinite Roots® (formerly Mushlabs), we imagine a world where every meal supports both people and planet.
Based in Hamburg, we’re a biotech company unlocking the potential of mushrooms, using both mycelium and fruiting body, to create an entirely new category of food that is sustainable, scalable, and exceptionally delicious.
Our diverse team includes more than 70 people from over 25 nationalities. We bring together scientists, industry experts, and innovators, all united by one mission: to transform the global food system through cutting-edge biotechnology and bold thinking.
Join us to shape the future of food

Please refer the Job description for details