Junior User Acquisition Specialist at Headway Inc

Madrid, Community of Madrid, Spain -

Full Time

Start Date

Immediate

Expiry Date

28 Jun, 26

Salary

0.0

Posted On

30 Mar, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

User Acquisition, Meta Ads, Data Analysis, Funnel Optimization, CRO, A/B Testing, Creative Testing, Audience Testing, Bidding Strategies, Product Marketing, Analytics, Automation, Scripting, Performance Marketing, Experimentation

Industry

Professional Training and Coaching

Description

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds. The core of our achievements is our team. We believe in people and shared values SELECT. That’s why we’re looking for a User Acquisition Specialist to scale campaigns on Meta and hit the ROI that drives our mission worldwide. The team you will be working with: You’ll join our User Acquisition team, responsible for driving new user growth, fueling product expansion, and supporting the company’s financial goals. We focus on scaling new revenue by testing fresh approaches and continuously exploring the most effective ways to accelerate product growth. This job is perfect for you if you: Are excited to see the direct impact of your work reflected in both financial and product metrics at Headway Inc. Enjoy the freedom to test bold hypotheses, with the potential to fully own a channel or user acquisition flow in the future. Want to collaborate closely with the Product team while sharpening your product marketing expertise. Love working with a performance-driven team of people who are fully committed to results. Are eager to grow in a data-driven environment where experiments and analytics guide every decision. Value strong partnerships — we work closely with Google, Meta, and TikTok. What you will do: Scale user acquisition through Meta Ads. Collaborate with the Product Marketing Team to design new funnels and run product experiments. Analyze data, metrics, and test outcomes to make decisions grounded in data-driven insights. Improve funnel conversions (CRO) in partnership with the Product Marketing Team. Test creatives, audiences, and bidding strategies to maximize growth. Work closely with Creative Marketing, Product Marketing, and Analytics teams to drive new user growth. Build and maintain automations and scripts to streamline campaign management and optimization. What you need to join us: Have ~1 year of experience in marketing, user acquisition, FMCG, consulting — or you’re just starting out and eager to grow fast. Know your way around numbers, can use them to make smart decisions and uncover causal relationships. Understand the basics of marketing and how paid traffic works. Love to research, ask “why?”, and figure things out from the ground up. Have a willingness to quickly learn new tools (Amplitude, AppsFlyer, Tableau, ad platforms). Communicate confidently in English (B2). Align with the values of our team (SELECT). What do we offer: Work within an ambitious team on a socially impactful education product. An office with a reliable shelter, generators, satellite internet, and other amenities. Access to our corporate knowledge base and professional communities. Personal development plan. Compensation for English language learning, external training, and courses. Medical insurance and full sick leave compensation. Company doctor and massage in the office. Sports activities: running, yoga, boxing, and more. Corporate holidays: we go n a week-paid holiday to rest and recharge twice a year. Supporting initiatives that help Ukraine. Find out more about our projects here. Working schedule This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options. Are you interested? Send your CV! We’ve created a Talent Guide to help you navigate our hiring process with clarity and confidence — and get the most out of each stage. Take a look here.

Responsibilities

The specialist will be responsible for scaling user acquisition primarily through Meta Ads and collaborating with the Product Marketing Team to design new funnels and run product experiments. Key tasks include analyzing data and test outcomes to make data-driven decisions, improving funnel conversions, and testing various campaign elements like creatives, audiences, and bidding strategies.