Kaspar Outdoors: CRO Specialist at Kaspar Outdoors

Bryan, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

15 Apr, 26

Salary

0.0

Posted On

15 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Analytical Thinker, Clear Communication, UX Principles, E-commerce Conversion Funnels, Data Analysis, Design Collaboration, Friction Point Identification, Detail-oriented

Industry

Sporting Goods

Description

Description Kaspar Outdoors Job Description: CRO Specialist Conversion Rate Optimization (CRO) Specialist Do you love using data to improve user experiences and business results? Are you a curious problem-solver who thrives on turning insights into action? Do you enjoy working cross-functionally to optimize digital customer journeys? Do the values of stewardship, versatility, and family resonate strongly with you? Do you find the improvement of people’s lives through stewardship of God-given resources inspiring? Then Kaspar Outdoors is right for you! CRO Specialist Job Summary: The CRO Specialist supports conversion rate optimization efforts across Kaspar Outdoors brands. You will lead testing initiatives, analyze user behavior, and recommend UX/content enhancements that boost conversion, average order value, and customer lifetime value. This full-time role is based in Bryan, Texas. CRO Specialist Responsibilities: - Develop and execute split tests aligned to revenue goals - Create hypotheses using behavioral data and usability feedback - Maintain a testing roadmap and documentation - Audit funnel performance from acquisition through checkout - Identify UX/content improvements, especially for mobile users - Evaluate product pages, landing pages, and checkout flows - Conduct quantitative/qualitative research using GA4, Clarity, heatmaps, and session replays - Perform competitive and industry benchmark analysis - Track and report test performance and impact on KPIs - Translate data into actionable recommendations - Promote a culture of continuous improvement - All other duties as assigned by management CRO Specialist Skills and Competencies: - Analytical thinker with a clear communication style - Familiarity with UX principles and e-commerce conversion funnels - Comfortable working with both data and design teams - Ability to identify friction points and test improvement ideas - Collaborative and detail-oriented CRO Specialist Qualifications: - Experience in CRO, UX, analytics, or digital optimization - Proficiency with GA4, heatmapping, and testing tools - Background in e-commerce or consumer brands preferred - Understanding of attribution and customer behavior - Must pass drug test and background check Work Environment: Office-based in Bryan, Texas. Some travel or coordination across teams may occur. Benefits: - Health Insurance - Vision Insurance - Dental Insurance - 401k - Paid Time Off - Profit Sharing - Counseling

Responsibilities

The CRO Specialist will lead testing initiatives and analyze user behavior to recommend enhancements that boost conversion rates. This role involves maintaining a testing roadmap and auditing funnel performance.