• Design Commercial & Trade Marketing Strategies and Implementation Plan to grow top line in Off-Trade
• Manage P&L: Drive sell-in (volume, net sales, contribution margin) and manage A&D and A&P budgets
• Develop and implement commercial plans in accordance to brand and channel strategies with respective accounts to achieve both quantitative (volume, profitability & market shares) and qualitative KPIs (visibility, activation & consumer engagement)
• Design and execute Portfolio PVA strategy by sub-segment and identification of key accounts
• Define Targets of PVA & sales generated for the channel managed and build VA & TPTI (Visibility, Activation, Tactical Promotions and Trade Incentives) & Calendar & target sales per activity for Key Outlets
• Establish outlet contracting strategy and framework to drive continuous improvement of commercial terms & conditions
• Actively drive new business growth across the channel: Prestige+ Whisky & Cognac and Ultra-Premium - Whisky & Gin
• Elevate Category Captaincy to drive Collaborative Partnerships with Strategic Key Accounts
• Improve Ways of Working and build strong relationships with customers, understanding their needs, addressing any concerns or issues, while aligning their efforts with the company’s overall commercial objectives
• Build PRS as the preferred partner in key strategic accounts through active stakeholders’ engagement and building joint business plans
• Drive maximum business impact and improve ROI through strategic negotiation and use of strong data analytics
• Review existing route-to-market strategy to optimize and re-boost our business and profitability in MOFT & ECM
• Be the Internal expert of the channel enabling planning & analysis activities
• Consolidate market intelligence on key competitors’ activities, consumer consumption trends in outlets, outlet opening/closing and trade news
• Reporting: Providing regular reports to senior management on channel sales performance, partner activities, and market trends
• Key point of liaison internally for marketing on the roll-out of brand activities: identify outlets targets for nationwide consumer promotions, key branding activities, etc.
• Actively contribute to improvement of ways of working and simplification of PRS internal SOP linked to management of the channel
• Active contributor to the S&OP exercise through providing necessary information to the Head of Sales and Sales Manager in charge of wholesalers to finetune the sales forecasts
• Actively plan and manage A&D in close collaboration with finance
• Manage A&P budget attributed to the channel and evaluate the effectiveness of activities to provide recommendations on future improvements of ROI

Please refer the Job description for details