Job Description :
Job Title
Key Account Executive
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the Function:
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
About the team:
There are around 50,000 Convenience stores in the UK, comprising of Independents (both unaffiliated and Symbol Groups). The sector is worth over £45bn in sales and alcohol represents 18% of that. Our key account customers will be spread across England, Scotland and Wales helping us to target joint sales growth and value opportunities.
The Convenience Key Account team are set-up to play a meaningful role in transforming Diageo’s presence in the Convenience sector, connecting our brands with both national and SME local businesses to leverage route to consumer expertise, unlock new opportunities and keep the Independent Operator and our joint customers at the heart of decision making. The role of the Key Account Executive is to own and lead the commercial agenda for approximately 100 outlets. Key focus areas include growing the P&L through winning new customers and growing joint business through driving distribution of priority brands, winning share and implementing activations.
About the role: (TE)

Role Responsibilities:

• Deliver outstanding activations (both bespoke and non-bespoke)
• Customer and consumer masterclasses,
• Lead a P&L Deliver a strong return on investment (ROI) through contractual agreements, supervising spend and forecasting planned activity/ spend with key customers across the year
• Deliver against a full year annual operating plan (FY AOP) in line with our key account ambition
• Responsible for leading new business opportunities within the team
• In outlet performance and execution levels accurately tracked and measured (in CRM system where deployed)

Experience / skills required:

• Sales experience in a similar sales/activation led role or from the trade including outlet management.
• Fantastic analytical skills and ability to compile & collate data to derive insight and action
• Excellent relationship-building and communication skills
• Good commercial understanding, P&L literacy - desired
• Ability to interact and influence at multiple levels
• Strong category understanding
• Target Driven
• Organised – can handle a host of priorities.
• Agile –comfortable adapting and flexing workloads to accommodate business needs

Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Rewards & Benefits Statement: (TE)
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type :
Regular
Primary Location:
1HQ
Additional Locations :
Job Posting Start Date :
2025-08-1

• Deliver outstanding activations (both bespoke and non-bespoke)
• Customer and consumer masterclasses,
• Lead a P&L Deliver a strong return on investment (ROI) through contractual agreements, supervising spend and forecasting planned activity/ spend with key customers across the year
• Deliver against a full year annual operating plan (FY AOP) in line with our key account ambition
• Responsible for leading new business opportunities within the team
• In outlet performance and execution levels accurately tracked and measured (in CRM system where deployed