YOUR KEY RESPONSIBILITIES WILL INCLUDE:

• Operational / Professional / Business:
• Recommend Strategy in line with company’s strategy operational plan for assigned customers
• Evaluate and drive implementation of Trade activities in key accounts, ensuring trade KPI objectives and profit targets are met or exceeded
• Assess business performance of BAT and competitors in key accounts to enhance effectiveness of developed trade activities
• Develop and implement long-term key account plans to maximise volume, profit and share performance
• Identify issues and define necessary operational changes to implement for key accounts to enhance activity results
• Define an approach for key accounts improvement with a clear understanding of their decision-making processes, strategy and expansion plans
• Identify key opportunities and issues that will affect performance in key accounts
• Management / Innovation / Relationships:
• Identify budget variances and manage key account budget ensuring efficient and effective prioritisation of marketing spent
• Contribute to end market part in two-year plan formulation through making key account resource and programme requirements
• Set strategic direction to key account and lead on required capabilities and values
• Manage direct reports through coaching, motivation, and career development
• Actively assist line manager in achieving overall Netherlands targets
• Network with internal and external stake holders to generate relevant learning for own department
• Gather and generate innovative ideas for enhancing trade activities and develop innovative approaches for key accounts