KINESSO - Campaign Manager, Paid Social at ipgmediabrands

Montreal, Quebec, Canada -

Full Time

Start Date

Immediate

Expiry Date

15 Jan, 26

Salary

0.0

Posted On

17 Oct, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Campaign Management, Paid Social, Digital Media, Budget Management, Client Relations, Performance Analysis, Social Media Platforms, Data Analysis, Communication Skills, Organizational Skills, Problem Solving, Team Collaboration, Microsoft Office, Training, Media Partnerships, KPI Monitoring

Industry

Advertising Services

Description

Résumé du poste Le rôle de Chef de campagne, Médias sociaux est responsable de la performance globale du compte et de l’exécution des campagnes. L’objectif principal est de fournir une expertise et des recommandations de premier ordre qui génèrent des résultats mesurables. Responsabilités principales Collaborer avec le Directeur(trice) associé(e) afin de fournir des analyses pour les demandes de propositions (RFP), présentations, propositions et recommandations stratégiques. Développer des livrables et rapports de haute qualité à destination des clients, en s’appuyant sur les plateformes et services technologiques disponibles. Être un(e) expert(e) en médias sociaux payants, capable d’identifier les meilleures solutions pour les clients et de se tenir informé(e) des nouveaux outils et technologies adaptés à une stratégie média complète (« full-funnel »). Gérer et superviser la mise en place et l’exécution des campagnes. Assurer le suivi des calendriers créatifs et du budget des campagnes. Garantir la cohérence des spécifications publicitaires et des objectifs de campagne. Être capable de gérer efficacement les campagnes haut et milieu de tunnel (Top et Mid-Funnel) liées au succès des campagnes bas de tunnel (Bottom-Funnel). Extraire les rapports, préparer des analyses et recommandations pertinentes, et les communiquer efficacement lors de présentations. Former les équipes de l’agence et les clients sur les meilleures pratiques et les exigences liées aux objectifs des campagnes. Surveiller les objectifs et indicateurs de performance clés (KPI) d’un portefeuille de clients afin d’assurer la livraison complète et ponctuelle des campagnes. Établir des relations de collaboration solides avec le client, les équipes de planification et les unités commerciales spécialisées (SBU). Collaborer avec le Directeur(trice) associé(e) pour solliciter des propositions de partenaires médias et assurer la liaison avec les SBU au besoin. Maintenir des relations respectueuses et bénéfiques avec les partenaires. Gérer la facturation et le suivi budgétaire. Piloter l’exécution du plan — évaluer régulièrement les performances, optimiser les campagnes de manière proactive, fournir des rapports post-campagne et garantir une activation numérique irréprochable. Compétences et expérience requises Formation ou expérience professionnelle en marketing ou en publicité (atout important). 1 à 2 ans d’expérience dans l’exécution de campagnes sur les médias sociaux payants. Connaissance approfondie et prouvée de l’industrie des médias numériques. Compréhension complète du rôle des différents canaux numériques et des campagnes « full-funnel ». Maîtrise de l’exécution de campagnes sur diverses plateformes sociales : Meta (Facebook/Instagram), TikTok, Reddit, Pinterest, LinkedIn, Snapchat. Forte capacité à gérer des budgets flexibles et à obtenir les approbations nécessaires. Expérience préalable en agence de publicité ou auprès d’un partenaire média. Connaissance du « trafficking » et des analyses d’audience (atout). Capacité démontrée à appliquer efficacement les connaissances et les insights issus des recherches. Passion pour les tests, les données, les nouveaux médias et la mesure de performance. Souplesse d’apprentissage professionnelle et désir de développement continu. Sens du service et relation client développés. Approche proactive dans la résolution de problèmes, l’entraide d’équipe et l’amélioration personnelle. Excellentes compétences en communication (orale et écrite). Sens de l’organisation très développé, avec une grande attention aux détails et à la précision. Capacité à travailler de manière collaborative et autonome. Aptitude à développer et entretenir des relations avec les partenaires médias. Maîtrise de la suite Microsoft Office (Word, Excel, PowerPoint). Position Summary The role of the Campaign Manager, Paid Social is responsible for the overall account performance and execution. Their goal is to provide best in class expertise and recommendations that drive performance. Key Responsibilities Partner with the Associate Director to provide insights that inform request for proposals (RFPs), decks, proposals and planning recommendations. Develop best in class deliverables/reporting to clients, from available technology platforms and services. Be an expert in paid social capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their full-funnel media strategy. Manage and oversee campaign set up and execution. Monitor creative calendars and campaign budgeting. Ensure consistency of ad specs/campaign objectives. Ability to successfully manage Top- and Mid-Funnel campaigns directly linked to Bottom-Funnel success. Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations. Educate agency teams and clients on best practices and campaign objective requirements. Monitor the goals and key performance indicators (KPI’s) for a portfolio of clients to ensure on-time and complete delivery of campaigns. Create strong collaborative relationships with the client, planning teams, and specialty business units (SBUs). Partner with Associate Director to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required. Support with maintaining respectful and mutually beneficial relationships with partners. Ensure invoice clearing and budget management. Driving the execution of the plan - regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation. Desired Skills & Experience Professional or Educational background in Marketing or Advertising would give leverage to this application. 1-2 years level of experience executing paid social campaigns. Proven in-depth knowledge of the digital media industry. Full understanding of the roles of various digital channels and full-funnel campaigns. Proficiency in executing campaigns on a variety of social platforms: Meta (Facebook/ Instagram), TikTok, Reddit, Pinterest, LinkedIn, Snapchat. Strong ability to manage fluid budgets and acquiring required signoffs. Previous experience working within an advertising agency or with a media partner. Understanding trafficking and audience insights is an asset. Demonstrated ability to effectively apply knowledge and insights gained from research resources. Passion for testing, data, emerging media, and measurement. Professional learning agility, with a passion for continuous development. Client-facing and service oriented. Proactive approach to problem solving, assisting the team, self-development, etc. Excellent communication skills (both written and verbal). Highly developed organizational skills with a strong attention to detail and accuracy. Ability to work collaboratively as well as independently. Ability to develop and foster relationships with media partners. Proficient in Microsoft Office Suite (Word, Excel and PowerPoint). KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com What's in it for you? Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round. A flexible hybrid work model that works for you. A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone. A chance to be part of and grow within a global network of agencies. The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge. KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com

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Responsibilities

The Campaign Manager is responsible for the overall account performance and execution of paid social campaigns. They collaborate with the Associate Director to provide insights and develop high-quality deliverables for clients.