Location: Toronto, Ontario, Canada
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Agency: Kinesso - Canada
Ref#: 21001
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Type of Contract: Regular

POSITION SUMMARY

The role of the Senior Campaign Manager, Paid Social is responsible for the overall account performance and execution. Their goal is to provide best in class expertise and recommendations that drive performance.

DESIRED SKILLS & EXPERIENCE

• Professional or Educational background in Marketing or Advertising would give leverage to this application.
• 3-4 years of experience in executing paid social campaigns.
• Proven in-depth knowledge of the digital media industry.
• Full understanding of the roles of various digital channels and full-funnel campaigns.
• Proficient in social platforms: Meta (Facebook/ Instagram), TikTok, Reddit, Pinterest, LinkedIn, Snapchat.
• Strong ability to manage fluid budgets and acquiring required signoffs.
• Previous experience working within an advertising agency or with a media partner.
• Understanding trafficking and audience insights is an asset.
• Demonstrated ability to effectively apply knowledge and insights gained from research resources.
• Passion for testing, data, emerging media, and measurement.
• Professional learning agility, with a passion for continuous development.
• Client-facing and service oriented. Proactive approach to problem solving, assisting the team, self-development, etc.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with a strong attention to detail and accuracy.
• Ability to work collaboratively as well as independently.
• Ability to develop and foster relationships with media partners.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
  KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ’outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

• Partner with the Associate Director to provide insights that inform request for proposals (RFPs), decks, proposals and planning recommendations.
• Develop best in class deliverables/reporting to clients, from available technology platforms and services.
• Be an expert in paid social capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their full-funnel media strategy.
• Manage and oversee campaign set up and execution.
• Monitor creative calendars and campaign budgeting.
• Ensure consistency of ad specs/campaign objectives.
• Ability to successfully manage Top- and Mid-Funnel campaigns directly linked to Bottom-Funnel success.
• Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.
• Educate agency teams and clients on best practices and campaign objective requirements.
• Monitor the goals and key performance indicators (KPI’s) for a portfolio of clients to ensure on-time and complete delivery of campaigns.
• Create strong collaborative relationships with the client, planning teams, and specialty business units (SBUs).
• Partner with Associate Director to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required. Support with maintaining respectful and mutually beneficial relationships with partners.
• Ensure invoice clearing and budget management.
• Driving the execution of the plan - regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.