Location: Toronto, Ontario, Canada
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Agency: Kinesso - Canada
Ref#: 19066
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Type of Contract: Regular
As the global, tech-driven performance marketing agency of Mediabrands, we’re committed to delivering real intelligence that moves brands forward. We unify the complex nature of a brand’s media, data, audience, analytics, and creative architecture, to realize the true value of its marketing. We do this by unifying our craft experts which include search, social media, SEO (Search Engine Optimization), eCommerce, content creation and strategy under a single operating system.
Our expert team of specialists deliver integrated initiatives that help the world’s leading brands connect to the people who drive their business forward – efficiently and effectively.
We are currently recruiting for a Senior Analyst. SEO role.
There is flexibility to hire in Toronto or in Montreal.
POSITION SUMMARY:
The role of the Senior Analyst, SEO is responsible for the overall project performance and execution, as well as mentoring and training junior employees. Their goal is to provide best in class expertise and recommendations that drive performance.
QUALIFICATIONS:
- Professional or educational background in Marketing and/or Advertising would give leverage to this application.
- 2-3 years hands on experience in SEO (technical and content).
- Proficiency with Google Analytics, Google Search Console, SEM Rush, ScreamingFrog, Cloud based crawlers (DeepCrawl/Lumar), Google Keyword Planner, Adobe Analytics, Similarweb, etc.
- Previous experience working within an advertising agency is considered a strong asset.
- Client service oriented with previous client exposure (participating and facilitating meetings).
- Understanding local SEO and Google Business Profiles (Experience with a DKM platform such as Yext would be an asset).
- Excellent communication and presentation skills.
- Intermediate to Advanced level of proficiency with Microsoft Office Suite (Word, Excel and PowerPoint).
- Passion for data, emerging media and technology, specifically regarding AI (Artificial Intelligence and LLM (Large Language Models).
- Full understanding of the ecommerce ecosystem.
- French considered a strong asset.
- Proven in-depth knowledge of the digital media industry.
- Full understanding of the roles of various digital channels.
- Understanding trafficking and advanced website tagging processes an asset.
- Demonstrated ability to effectively apply knowledge and insights gained from research resources.
- Passion for continuous development.
- Proactive approach to problem solving, critical thinking, assisting the team, self-development, etc.
- Highly developed organizational skills with a strong attention to detail and accuracy.
- Ability to work collaboratively as well as independently.
- Ability to develop and foster relationships with media partners.
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ’outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
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