Location: Toronto, Ontario, Canada
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Agency: Kinesso - Canada
Ref#: 21089
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Type of Contract: Regular

POSITION SUMMARY

The role of the Senior Campaign Manager, Search is responsible for the overall account performance and execution, as well as mentoring and training junior employees. Their goal is to provide best in class expertise and recommendations that drive performance.

DESIRED SKILLS & EXPERIENCE

• Professional or educational background in Marketing and/or Advertising would give leverage to this application).
• Mid / Intermediate level of experience in paid search media campaigns.
• Proven in-depth knowledge of the digital media industry.
• Previous experience working within an advertising agency or with a media partner. Full understanding of the roles of various digital channels.
• Understanding trafficking and website tagging processes an asset.
• Demonstrated ability to effectively apply knowledge and insights gained from research resources.
• Passion for data, emerging media and technology.
• Professional learning agility, with a passion for continuous development.
• Client service oriented. Proactive approach to problem solving, assisting the team, self-development, etc.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with professional attention to detail and accuracy.
• Ability to work collaboratively as well as independently.
• Ability to develop and foster relationships with media partners.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
• Tools to discuss with Leader during intake session to evaluate need: Search Ads 360, Microsoft Advertising/Bing Ads, Amazon Advertising, Google Data Studio/Looker Studio, Google Analytics, Google Keyword Planner, etc.).
  KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ’outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

• Partner with the Account Managers to provide insights that inform request for proposals (RFPs), decks, proposals and planning recommendations.
• Develop best in class deliverables/reporting to clients, from available technology platforms and services.
• Be an expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy.
• Manage and oversee campaign set up and execution.
• Monitor creative calendars and campaign budgeting.
• Ensure consistency of ad specs/campaign objectives.
• Ability to direct site tagging strategy, and successfully manage cost per acquisition campaigns.
• Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.
• Educate agency teams and clients on best practices and campaign objective requirements.
• Monitor the goals and key performance indicators (KPI’s) for a portfolio of clients to ensure on-time and complete delivery of campaigns.
• Create strong collaborative relationships with the planning teams and specialty business units (SBUs).
• Mentor and train Campaign Managers and Associates on tools and processes.
• Partner with Account Managers to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required.
• Ensure invoice clearing and budget management.
• Oversee the execution of the plan - regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.