LATAM Senior Growth Marketing Manager, SEM (Mexico) at Airbnb

, , Mexico -

Full Time

Start Date

Immediate

Expiry Date

02 Jun, 26

Salary

125000.0

Posted On

04 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

SEM, Growth Marketing, Performance Marketing, Data Analysis, SQL, Excel, Keyword Management, Bid Management, A/B Testing, Cross-functional Collaboration, Communication, Strategy, Execution, AI Technologies, Campaign Management

Industry

Software Development

Description

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join: Growth Marketing at Airbnb is at the intersection of marketing, data and technology. We are looking for a Senior Growth Marketing Manager supporting our Search Program. The ideal candidate is energetic and a self starter willing to dig in and own the foundations of our program. You can ramp up quickly and work effectively with little oversight and prioritize and manage your own work, clearly tying it to the goals of the larger team, and the business as a whole. This Senior Growth Marketing Manager will report to the Growth Marketing Lead and be based remotely. They will be responsible for leading their regional campaigns and full-scale SEM initiatives from concept to completion, helping to raise the bar of expertise in our team. The Difference You Will Make: Airbnb is looking for a senior growth marketing manager who will own regional performance, strategy and execution of SEM in LATAM. With your expertise we will grow regional KPIs with locally-tailored search experiences, insights and optimizations identified through data and partnerships. Candidates must have extensive experience owning end-to-end SEM channel management with a clear understanding of the full marketing funnel. Our ideal candidate is an effective communicator and proven thought-leader who fosters close partnerships with cross-functional and regional teams. A Typical Day: Own the optimization and management of Airbnb’s SEM program across Google and local search engines for your region Make improvements to structure, targeting, keyword coverage, landing pages and bid management Develop an effective optimization process to quickly identify and respond to changes in performance Proactively identify and test growth and efficiency opportunities Pull and analyze reports to extract insights and transform those insights into actionable changes that will accelerate performance Collaborate with our regional partners to fully support country goals and expand market coverage with locally-relevant creative Research and leverage SEM industry trends and competitive analyses to inform marketing strategies Proactively share performance insights and opportunities with leadership across Growth Marketing and regional teams Coordinate with teammates by sharing learnings and applying proven tactics across the global SEM program Harness new technologies in AI to improve targeting, bidding, ad delivery and scale Your Expertise: 8+ years of relevant experience working at an in-house growth marketing team Fluency in English and Spanish or Portuguese Proficiency with SQL and Excel (pivot tables, vlookups, modeling) Proven track record of owning end-to-end SEM management Analytical decision-maker who is adept at connecting data to outcomes and strategic direction Endlessly curious and growth-minded Collaborative and empathetic team member who builds close partnerships and connections Effective written and verbal communicator with the ability to translate data and technical concepts into digestible stories Strong organizational skills and attention to detail Clear vision of how SEM contributes to the bigger picture **A resume in English is required for your application** Our Commitment To Inclusion & Belonging: Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process. We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application. How We'll Take Care of You: Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range shown below is monthly, is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits. Mexico Monthly Pay Range $100,000—$125,000 MXN

Responsibilities

This role is responsible for owning the regional performance, strategy, and execution of Search Engine Marketing (SEM) across the LATAM region, leading campaigns from concept to completion. A typical day involves optimizing the SEM program across Google and local search engines, developing optimization processes, and leveraging data insights to accelerate performance.