WE HELP THE WORLD RUN BETTER

At SAP, we keep it simple: you bring your best to us, and we’ll bring out the best in you. We’re builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what’s next. The work is challenging – but it matters. You’ll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What’s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

We are seeking a talented, highly organised and results-driven senior Launch and Marketing Programs Lead to join our team in shaping SAPs marketing future. You will play a critical role in developing integrated launch journey strategies, digital marketing playbooks, experience design and marketing programs that drive customer engagement and revenue growth across our hero launch roadmap. This role requires strong collaboration with cross-functional teams. The ideal candidate should possess a data-driven mindset and a passion for marketing innovation and be skilled in stakeholder management. This person will support project management and integrated marketing strategies that drive customer engagement, lead generation, and revenue growth anchored in our business objectives and marketing strategy. If you’re excited to contribute your expertise in driving exceptional customer experiences, we want to hear from you!

Key Responsibilities:

• Collaborate with global marketing teams to lead and own the planning and development of integrated omni channel launch marketing campaigns, prioritizing data-driven strategies, and customer-centric experiences.
• Support project management and risk mitigation efforts, ensuring timely delivery of milestones and deliverables within budget.
• You will own and manage our launch moments roadmap and the development of our launch experiences, drawing on product truth and value proposition to develop audience first campaigns.
• Ensure launches are designed for customer engagement, with clear post-launch nurture and adoption pathways.
• Drive alignment across product, marketing, sales, and executive stakeholders, ensuring competing priorities are balanced and launches ladder up to business objectives.
• Executive communications essential: strong stakeholder management at senior level ensuring dots are connected and communication is clear and actionable.
• Contribute to the development of our scalable launch GTM playbooks, capturing best practices and driving continuous process improvement.
• Monitor program performance and identify opportunities for optimization, providing regular status updates to stakeholders, data insights a foundation.
• Support the creation, management, and standardization of marketing launch dashboards and measurement processes.
• Facilitate content template development, audience segmentation, messaging alignment, and milestone management.
• Manage day-to-day operations, team communications, and knowledge-sharing systems.
• Develop a strong understanding of automation and journey orchestration to inform marketing strategies.
• Champion SAP brand values, principles, expression, and guidelines across the company, and partner with cross-functional teams to drive adoption and integration of strategic programs into all touchpoints and experiences.