Law Firm Marketing Coordinator at American Lawyers Group PLLC

, Virginia, United States -

Full Time

Start Date

Immediate

Expiry Date

15 Aug, 26

Salary

85000.0

Posted On

17 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, SEO Strategy, Email Marketing, PPC Campaigns, Content Creation, Performance Analytics, HTML, CRM Management, Market Research, Project Management, Copywriting, Google Analytics, WordPress, B2B Marketing, Brand Management, Vendor Management

Industry

Description

Don't Let Your Hard Work go Unrewarded. Our Law Firm Offers Generous Salary and Benefits. We are Built on a Collaborative Work Culture of Trust and Mutual Respect. We Empower our Staff to Take Ownership of Their Work and Provide the Highest Level of Professional Service. For over 20 years, American Lawyers Group, PLLC has been a well-established law firm conveniently located across from the Fairfax County Courthouse. We have represented thousands of clients with their legal needs in Virginia. Marketing Coordinator Are you a strategic thinker with a passion for digital storytelling and business development? We are looking for a dynamic Marketing Coordinator to lead our law firm brand's evolution. In this role, you won't just be managing social media; you'll be the architect of our digital footprint, translating complex legal expertise into compelling content that drives client engagement and firm growth. Key Responsibilities · Strategic Growth: Develop and execute multi-channel marketing plans that align with the firm's practice area goals and revenue targets. · Digital Ecosystem Management: Oversee our SEO strategy, email marketing workflows, and PPC campaigns to ensure a steady stream of high-quality leads. · Market Intelligence: Conduct deep-dive research into legal trends and competitor landscapes to keep our firm ahead of the curve. · Content & Brand Identity: Act as the "voice" of the firm. You will create, curate, and manage consistent messaging across our website, LinkedIn, and promotional collateral. · Performance Analytics: Monitor KPIs and ROI. If a campaign isn't performing, you'll be expected to diagnose the "why" and pivot effectively. · Tech Support: Perform minor website updates via HTML and manage our CRM to ensure marketing-to-sales alignment. · Vendor Liaison: Manage relationships with external agencies, printers, and legal directories. Who You Are · Experienced: You have a proven track record in marketing, preferably within the legal or professional services sector. · Data-Driven: You love a good spreadsheet. You use data, not just "gut feelings," to drive your decisions. · Tech-Savvy: You are proficient in SEO tools (e.g., SEMRush, Ahrefs), email platforms (e.g., Mailchimp, Constant Contact), and basic HTML. · A Precision Writer: You have an eagle eye for detail. In the legal world, typos aren't just mistakes-they're a hit to our credibility. · Collaborative: You can bridge the gap between "lawyer-speak" and "client-speak," working seamlessly with our partners and intake teams. Qualifications · Bachelor's degree in Marketing, Communications, or a related field. · 1–3 years of experience in digital marketing (Legal/B2B preferred). · Solid understanding of Google Analytics and ad platforms. · Familiarity with HTML/CSS and CMS platforms (WordPress, etc.) is a significant advantage. · Strong project management skills; you can juggle multiple deadlines without dropping the ball. Why Join Us? Join a team where your creative input is valued and your strategies have a direct impact on the firm's success. We offer a collaborative environment, competitive compensation, and the opportunity to lead innovative projects in an ever-evolving industry. Ready to drive our brand forward? Apply today! Benefits: 401(k) 401(k) matching Dental insurance Health insurance Health savings account Paid time off Retirement plan Vision insurance https://www.AmericanLawyersGroup.com

Responsibilities

The Marketing Coordinator will develop and execute multi-channel marketing plans to drive client engagement and firm growth. Key duties include managing the digital ecosystem, creating brand content, and monitoring KPIs to optimize campaign performance.