ABOUT THE ROLE

In this role, you’ll provide analytical and insight support across the whole of Which?, with a particular focus on commercial growth and customer engagement. You’ll play a key part in helping us better understand the performance of our products and services, using business intelligence tools—especially Tableau—to translate data into insight that drives impact.
Working across multiple initiatives, you’ll support data-driven decision-making across our subscription business and digital products. You’ll help shape our data strategy and play an active role in the ongoing development of our self-serve insight capabilities, enabling stakeholders across the business to access and interpret key performance data easily.
You’ll be central to delivering reporting and BI solutions that improve commercial outcomes, optimise customer journeys, and support delivery of our organisational OKRs. Your work will help us build a clearer picture of audience behaviour, identify new opportunities for growth, and ensure our decisions are guided by timely, actionable insight.

KEY RESPONSIBILITIES INCLUDE:

• Use your BI expertise, including strong Tableau and SQL skills, to provide analytical support across Audience, Brand & Comms, Commercial and the wider Which? group.
• Develop, maintain and enhance a portfolio of reports, dashboards and tools that improve business understanding and support strategic goals.
• Act as a consultant to stakeholders across Marketing and other business units, translating complex data into clear recommendations and compelling data stories.
• Collaborate with commercial teams to deliver actionable insights and visualisations that inform key decisions and improve business performance.