Lead Analyst, Paid Media Measurement & Insights at Squarespace

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

15 Jan, 26

Salary

203550.0

Posted On

17 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Analytics, Data Science, Measurement Approaches, Incrementality Testing, Attribution, MMM, Causal Inference, LTV, Statistical Methods, Forecasting, Predictive Analytics, SQL, Python, R, Media Platforms, Digital Marketing

Industry

Software Development

Description

Squarespace is looking for a Lead Analyst to improve measurement and insights across our Paid Media program. You will shape our customer acquisition and growth strategy by advancing our data-driven optimization engine, scaling our experimentation program and uncovering insights that connect cross-channel performance with topline business trends and influence. You are a strategic expert to Media, Analytics and other Business leaders and a mentor to fellow data practitioners. You have expertise in marketing measurement, experimentation, forecasting and predictive analytics. You scale through automation and repeatable frameworks and distill complex information into clear recommendations that inspire action. You are outcomes-oriented, curious, proactive and collaborative. This is an influential senior individual contributor role with potential for the management track. You will work from our New York City headquarters (3 days per week) and report to the Manager of our Marketing Services Analytics & Operations team. You'll Get To… Translate business goals into holistic solutions and strategies in partnership with Media, Data Science and Engineering Scope and operationalize advanced measurement programs such as incrementality testing, attribution, MMM and LTV Define and govern experimentation standards, processes, and tooling to ensure consistency and rigor across teams Scope and operationalize self-service reporting and automation for leadership and cross-functional stakeholders Diagnose topline and channel performance to identify growth drivers, ROI inflection points and optimization opportunities Guide planning and forecasting in partnership with senior leaders, grounding investment decisions in data Deliver clear, strategic insights and recommendations to executive leadership Evangelize emerging industry trends, methods, and technologies to drive innovation and best practices Mentor and coach peers to uplift analytical quality, collaboration, and velocity across teams Who We're Looking For 8+ years in a marketing analytics or data science role, with experience across direct response and brand channels and topline business performance Demonstrated success influencing senior leaders and shaping media strategy through decision frameworks Expertise in advanced measurement approaches such as incrementality testing, attribution (including in-house models), MMM, causal inference and LTV Experience building scalable, self-service testing and reporting solutions Strong foundation in statistical methods, forecasting and predictive analytics (e.g., audience modeling, bidding optimization, churn/retention models) Hands-on experience with large datasets, SQL and statistical tools such as Python or R; knowledge of dbt Knowledge of media platforms (Google Ads, Meta, DV360, Affiliate networks, SEO tools, etc.) and digital marketing processes Fluent storyteller and presenter who can handle open-ended questions and distill complex information into strategic insights and recommendations Someone who is proactive, outcomes-oriented and comfortable operating with high visibility and accountability Benefits & Perks A choice between medical plans with an option for 100% covered premiums Fertility and adoption benefits Access to supplemental insurance plans for additional coverage Headspace mindfulness app subscription Global Employee Assistance Program Retirement benefits with employer match Flexible paid time off 20 weeks for parental leave and up to 12 weeks to care for an ill family member Pretax commuter benefit Education reimbursement Employee donation match to community organizations 8 Global Employee Resource Groups (ERGs) Dog-friendly workplace Free lunch and snacks Private rooftop Hack week twice per year Cash Compensation Range: $126,500 - $203,550 USD The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors. In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), Squarespace employees are eligible to be granted an option to purchase our common stock. About Squarespace Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,500 is headquartered in bustling New York City, with offices in Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit https://www.squarespace.com/about/careers. Our Commitment Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customers, but we also work toward the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace. Thank you in advance for providing the following details about your work history from your resume! This helps us ensure that your candidate information is accurate and consistent during the hiring process. Squarespace will never solicit your personal banking information or ask you to transfer money in connection with a job offer or interview. We also will not reach out to you via phone or SMS without your permission or knowledge.

Responsibilities

The Lead Analyst will improve measurement and insights across the Paid Media program, shaping customer acquisition and growth strategy. Responsibilities include operationalizing advanced measurement programs and delivering strategic insights to executive leadership.